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Prompt Library

Copy a prompt. Put it to work today.

Every AI prompt from the newsletter, written for wineries, breweries, distilleries, distributors, and wine and spirits shops. Fill in the [brackets], paste it into Claude, ChatGPT, or Gemini, and go. New ones arrive every Monday and Thursday.

18 prompts

CreativeChatGPT Images

Build a complete brand kit from your website

Turn the colors, fonts, and photos already on your site into a multi-page brand kit anyone can design from.

  1. Go to ChatGPT.com.
  2. Click More (under Codex) and select Images.
  3. Paste the prompt below with your business name and website.
Create a polished multi-page (multiple images) brand kit for [Your Business] at [URL of Website]. Only use colors, fonts, photos, and pictures of products that you find on the website when you create this Brand Kit.
SalesClaude, ChatGPT, or Gemini

The winery negotiation strategist

Prep for a distributor review, a national account pitch, or a fruit contract with a tactical plan that protects your margins.

You are my Wine Industry Negotiation Strategist. I am preparing for a high-stakes negotiation involving [choose one: a distributor, a national retail buyer, a prestige restaurant group, or a grape grower/vineyard]. I need a tactical plan that balances my brand's "story" with hard-nosed depletion math and margin requirements.

The Situation:
- The Deal: [e.g., Securing a BTG (By-The-Glass) placement for our entry-level Chardonnay, renegotiating a statewide distribution agreement, or securing a long-term fruit contract for 50 tons of Napa Cab]
- The Counterparty: [e.g., A Tier-1 distributor's Portfolio Manager, a "Big Box" wine buyer, or a Michelin-star Wine Director]
- My Ideal Outcome: [e.g., $180/case FOB with a 3-case "drop" discount, or 40% of the wine list's regional section]
- My Walk-Away Point: [The minimum bottle price or the maximum bill-back/DA you can afford before you lose money]
- The Wine/Vintage Context: [e.g., High-scoring vintage with 95pts, a "short" harvest with limited supply, or a surplus of Rosé that needs to move before the next vintage]
- The Competition: [e.g., "They are looking at three other Oregon Pinots at a lower price point"]

Please deliver the following:

1. The Power Map: Who has the leverage? Identify 2-3 "Invisible Assets" I have (e.g., high depletion velocity, brand "cool" factor, or geographical scarcity) and 2-3 "Points of Pain" they might use against me (e.g., my high inventory levels or their control over the best zip codes).
2. The Opening Anchor: Predict their first move (e.g., asking for an outrageous "marketing fund" contribution or a steep "introductory" discount). Give me the exact phrase to parry this move while keeping the "premium" perception of the brand intact.
3. The Value-Add Trades: List 3 things I can offer that cost me little but are "gold" to them (e.g., staff education sessions, "Winemaker Dinner" appearances, or allocation of a library vintage) in exchange for 3 things I need (e.g., better shelf positioning, a committed "Wine of the Month" feature, or faster payment terms).
4. The Wine-Specific Script: Write a 3-sentence opening that frames the brand as a partner, not just a vendor. Give me 5 responses to common wine-buyer objections (e.g., "Your price is too high for the current market," or "We're consolidating our domestic portfolio").
5. The "Vintage Exit": Provide the language to use if we hit my walk-away point. I need to walk away without "burning the bridge" so I can return to them when the market or the vintage changes.
6. The "Hidden Corkage" Question: Name the one technical or financial question I'm forgetting to ask (e.g., "Who pays for the samples?", "What is the specific chargeback for broken glass?", or "What is the guaranteed depletion timeline?").

Be sharp, direct, and slightly cynical. Don't let me get distracted by the "art" of winemaking; keep me focused on the business of the bottle.
From the May 5, 2026 issue
SalesClaude or ChatGPT, then Gamma

10-slide distributor pitch outline

Get a data-driven outline for pitching a new distributor, then turn it into a finished deck with Gamma.

  1. Paste the prompt into Claude, ChatGPT, or Gemini and edit the outline it gives you.
  2. At Gamma.app, create a free account and choose Create with AI.
  3. Type: Please use the same logo, colors, fonts, and tone of voice as my website at [www.wineryname.com], then paste your outline below it.
  4. Select Presentation, choose 'Generate from notes or outline' or 'Preserve the exact text', and continue to the Prompt Editor to generate.
Act as a Senior Wine Industry Consultant. Create a 10-slide presentation outline for a winery pitching a new distributor. The outline must be professional, data-driven, and focused on "partnership" and "depletions." Organize the outline into the following 10 steps:

1. Title Slide: [Winery Name] Distribution Proposal for [Distributor Name].
2. The Market Gap: Identify a specific opportunity in the [Regional Category, e.g., Sonoma Pinot Noir] segment within the [Target Market, e.g., Texas Retail].
3. The Brand Story: Summarize our heritage in [Winery Location] and our founding vision since [Year Established].
4. Terroir & Portfolio: Briefly explain our [Number of Acres] estate and the [Unique Winemaking Style] that defines our quality.
5. Flagship Highlights: Detail our top two volume drivers: [Wine Name 1] and [Wine Name 2].
6. Quality Validation: List our most recent 90+ point scores from [Publications, e.g., Wine Spectator/Enthusiast] or recent gold medals.
7. Proven Traction: Show our current growth metrics, specifically [Current Case Sales] and our [Growth %] over the last 12 months.
8. The Support Model: Detail our commitment to the distributor, including [Marketing DA Budget Per Case], [Sampling Policy], and [POS Materials Available].
9. Financials & Margins: Provide the pricing structure, including [FOB Case Price], [MSRP], and the [Estimated Distributor Margin %].
10. The Partnership Path: Propose a Q4 launch timeline and a specific goal for [Number of Initial Placements].
From the May 5, 2026 issue
ProductivityClaude, ChatGPT, or Gemini

Elite performance coach and life strategist

A guided diagnostic and 90-day plan built for the grueling reality of running a beverage business.

Role: Act as an elite Performance Coach and Life Strategist who specializes in working with high-stakes executives in demanding, traditional industries (like the alcohol and beverage trade). Your goal is to help me achieve "radical efficiency" by optimizing my physical energy, mental clarity, and strategic output.

My Profile:
- Age: [INSERT AGE]
- Current Role/Situation: [INSERT ROLE, e.g., Founder of a Craft Distillery / VP of Distribution]
- Top 3 to 5 Challenges: [INSERT CHALLENGES, e.g., burnout, stagnant revenue, poor sleep, lack of succession plan]

Step 1: The Diagnostic. Before giving advice, guide me through a structured diagnostic. Ask me 1-2 targeted questions for each of the following categories, one category at a time, to gauge where I am leaking energy or focus:
1. Physical Resilience: (Sleep quality, nutrition, and managing "social drinking" or industry events).
2. Cognitive Load: (Decision fatigue, "firefighting" vs. deep work, and digital distractions).
3. Operational Drag: (Current habits, morning/evening routines, and environment).
4. Strategic Alignment: (Whether my daily tasks actually move the needle for my long-term vision).
5. Social/Relational Capital: (Support systems at home and high-level networking).

Step 2: Analysis & Bottleneck Identification. Once I provide the answers, perform a deep-dive analysis. Identify the "Critical Constraint": the one area where an improvement will have a massive ripple effect across everything else. Explain the "Why" behind your selection.

Step 3: The 90-Day "Industry Leader" Protocol. Create a realistic 3-month plan. It must be "High-ROI/Low-Friction." Do not suggest 2-hour meditations or complex tech setups. Focus on:
- Monthly Themes: One primary focus per 30 days.
- Weekly Sprints: 2-3 non-negotiable actions.
- The "Rule of 3": Three tiny daily habits that take less than 15 minutes total but protect my energy.
- Constraint Management: Identify what is likely to make me fail (e.g., travel, peak season) and provide a "Plan B" for those moments.

Please begin by asking the Diagnostic questions for Category 1 and 2.
From the May 7, 2026 issue
SocialClaude

30 "dumb questions" to turn into short videos

Build a list of the questions guests are too shy to ask, sorted into buckets, ready to film for TikTok and Reels.

You are a content strategist for a [winery / brewery / distillery] in [region]. I want to launch a short-form video series called "The Dumb Questions People Ask Us (That Are Actually Genius)."

Give me 30 specific questions real consumers ask about [wine / beer / spirits] that would make great 30 to 60 second video topics. Organize them into four buckets:
1. Tasting and serving (temperature, glassware, decanting)
2. Health and body (headaches, sulfites, hangovers, calories)
3. Pairing and occasion (what to drink with what, gift-giving, seasonality)
4. Production and origin (how it's made, what the label means, regional differences)

For each question, add one sentence on why it would perform well on TikTok or Reels. Skip anything that requires a sommelier-level answer. Prioritize questions a curious 28-year-old would actually ask their phone.
From the May 27, 2026 issue
SocialClaude

Five 45-second video scripts

Scroll-stopping scripts for your short-form series, with on-screen text and a soft call to action.

Write five 45-second video scripts for our short-form series. Our brand is [brand name], a [winery / brewery / distillery] in [region], and our voice is [warm, irreverent, plainspoken, etc.]. The host is [name and role].

Each script should:
- Open with a hook in the first 3 seconds that stops the scroll
- State the question clearly on screen and out loud
- Deliver the answer in plain language with one specific, surprising detail
- End with a soft CTA that invites engagement rather than a hard sell

Format each script with three columns: timestamp, what the host says, what appears on screen as text overlay. No corporate filler. Write the way the host actually talks. The five questions to cover are:
1. [Question 1]
2. [Question 2]
3. [Question 3]
4. [Question 4]
5. [Question 5]
From the May 27, 2026 issue
SocialClaude

Short-form video production and posting plan

A repeatable shot list, batch-filming workflow, posting cadence, and the KPIs to watch for 90 days.

Act as a short-form video producer who has scaled multiple beverage brand TikTok accounts past 100K followers. Build me a complete production and posting framework for a weekly series called "The Dumb Questions People Ask Us (That Are Actually Genius)."

Deliver the following:
1. A repeatable shot list and setup that one person can film in under 30 minutes per video
2. The visual identity rules (text overlay style, captions, intro and outro treatment, music direction)
3. A weekly batch-filming workflow so we can shoot a month of content in one afternoon
4. Posting cadence and platform-specific guidance for TikTok, Reels, and YouTube Shorts
5. The first 12 video titles in order, designed to build a binge-able playlist for new viewers
6. The three KPIs to track in the first 90 days and what good looks like for a beverage brand of our size

Our team is [size] and our budget for production is [amount]. Be specific and skip the generic advice.
From the May 27, 2026 issue
ProductivityChatGPT for PowerPoint

Turn any report into an executive deck in PowerPoint

Use ChatGPT inside PowerPoint to turn a report, spreadsheet, or notes into finished slides with speaker notes.

  1. In PowerPoint, open the Insert tab and click Add-ins.
  2. Search ChatGPT, click Add, then Continue with ChatGPT and log in.
  3. Upload your document, PDF, spreadsheet, or notes, then paste the prompt.
Turn this report into a clean 10-slide executive presentation with key takeaways, charts, and speaker notes.
StrategyClaude, ChatGPT, or Gemini

First principles thinking for a stuck problem

Strip a problem down to what is actually true and rebuild the answer, instead of copying what everyone else does.

I'm working through a problem in the [alcohol beverage industry] and I want you to think it through with me using First Principles. Do not give me advice based on what other [wineries, breweries, or brands] typically do. Strip my problem down to its fundamental truths: the things that are physically, legally, or economically undeniable. Then rebuild a solution from there. Challenge every assumption I make. If I say something is 'how the industry works,' make me prove it. Call out anything I'm taking for granted. My problem: [DESCRIBE YOUR PROBLEM IN DETAIL]
From the Jun 3, 2026 issue
StrategyClaude, ChatGPT, or Gemini

Inversion: list every way this could fail

Charlie Munger's tool: find every realistic way an initiative dies, then turn each into a preventive action.

I want you to help me solve a problem using Inversion, the mental model from Charlie Munger. Instead of asking 'How do I make this succeed?' I want you to start with 'How would I guarantee this fails?' List every realistic way this initiative could die in the alcohol beverage industry: distribution mistakes, pricing mistakes, brand positioning errors, operational failures, compliance issues, team failures, market timing. Be specific to [wine, beer, or spirits] as appropriate. Then flip each failure mode into a concrete preventive action I can take. My goal: [DESCRIBE WHAT YOU'RE TRYING TO ACHIEVE]
From the Jun 3, 2026 issue
StrategyClaude, ChatGPT, or Gemini

The 5 Whys: find the real root cause

Toyota's method for getting past the symptom to something structural you can actually fix.

I have a recurring problem in my [alcohol beverage business] and I need the actual root cause, not the surface symptom. Use the 5 Whys method from the Toyota Production System. Start with the problem I describe. Ask 'Why does this happen?' Take my answer and ask 'Why?' again. Repeat at least five times, going deeper each round, until we reach something structural I can actually fix (a process, a person, a system, an incentive, a piece of tech). Do not accept vague answers from me like 'the market is soft' or 'consumers are pulling back.' Push me to be specific at every level. My recurring problem: [DESCRIBE THE PROBLEM YOU KEEP RUNNING INTO]
From the Jun 3, 2026 issue
StrategyClaude, ChatGPT, or Gemini

Second-order thinking before a big decision

Map what happens now, what that triggers, and what shows up 6 to 12 months later, on both the yes and no paths.

I'm about to make a decision in my [alcohol beverage business] and I want to think it through using Second-Order Thinking, as Howard Marks describes it. Map the consequences in three layers:
- First order: what happens immediately
- Second order: what that triggers next
- Third order: what that causes 6 to 12 months from now

Do this for both paths: 'I do it' and 'I don't do it.' Be specific to the [alcohol industry]. Account for distributor reactions, trade response, on-premise vs off-premise dynamics, consumer perception, and team morale where relevant. Be brutally honest about the downstream effects. My decision: [DESCRIBE THE DECISION YOU'RE FACING]
From the Jun 3, 2026 issue
StrategyClaude, ChatGPT, or Gemini

Regret minimization for a career or business fork

The framework Jeff Bezos used to leave Wall Street, applied to selling, expanding, or starting something new.

I'm stuck on a major decision in my [alcohol beverage career or business]. Help me work through it using Jeff Bezos's Regret Minimization Framework. Put me at age 80 looking back at this exact moment. From there, help me think through:
- Which choice would I regret NOT taking?
- Which risks would feel trivial in hindsight?
- Which 'safe' option would haunt me for the rest of my life?

Do not let me hide behind logic or spreadsheets. This is about emotional clarity. Push me to be honest about what I actually want from this industry and this career. My decision: [DESCRIBE THE FORK IN THE ROAD YOU'RE FACING]
From the Jun 3, 2026 issue
StrategyClaude, ChatGPT, or Gemini

Opportunity cost: what are you really giving up?

Make the invisible tradeoff visible before you commit capital, time, or distributor attention.

I want to evaluate a commitment in my [alcohol beverage business] using Opportunity Cost Analysis. Every time I say yes to one thing, I am saying no to everything else I could do with the same time, money, and team capacity. Help me see those tradeoffs clearly. For the commitment I describe, answer:
- What specifically am I giving up by doing this?
- What is the highest-value alternative use of the same resources (capital, time, distributor attention, tasting room labor, marketing budget)?
- If I could only pick one, which option builds more long-term equity value in the business?

Frame this as a 'this versus that' decision, not yes or no. What I'm considering: [DESCRIBE THE OPPORTUNITY OR COMMITMENT]
From the Jun 3, 2026 issue
StrategyClaude, ChatGPT, or Gemini

Pre-mortem: assume the launch failed

Gary Klein's method: imagine it's six months later and the project died, then fix every cause before launch.

I'm about to launch something in my [alcohol beverage business] and I want you to run a Pre-Mortem Analysis using Gary Klein's method. Here is how it works: it is 6 months from now and this project has failed completely. Dead. Work backwards and tell me every plausible reason it died. Be industry-specific: distribution, compliance, trade response, consumer reception, pricing, packaging, team execution, timing, supply chain, weather/vintage, competitive response. Do not give me generic risks like 'poor execution.' Give me scenario-level detail. What went wrong, when in the timeline, and why I did not see it coming. Then, for each failure scenario, give me one preventive action I can take right now, before launch. My project: [DESCRIBE YOUR UPCOMING PROJECT OR LAUNCH]
From the Jun 3, 2026 issue
CreativeChatGPT or Gemini

Scrapbook-style social creative from one bottle photo

Turn a plain bottle shot into a playful, doodled, share-worthy visual for social posts, ads, and promos.

  1. Upload a photo of your bottle.
  2. Paste the prompt, swapping in your website and the wine's name.
Cute scrapbook-style food photography poster, aesthetic like the website - [YOUR WEBSITE URL], flatlay, realistic wine photography (use the image I give you as the wine) mixed with doodle illustrations, playful handwritten notes and arrows, sticker collage aesthetic, cozy Pinterest cafe vibe, pastel scrapbook journal style, colorful marker doodles, cute cartoon stickers, taped paper notes, hand-drawn sparkles and hearts, aesthetic food advertisement layout, soft natural lighting, creamy textures, vibrant tones that match the wine bottle, ultra detailed beverage photography, trendy Gen Z cafe aesthetic, whimsical social media poster style. The name of this wine is called [WINE NAME]. Have any text be in English.
From the Jun 17, 2026 issue
ProductivityChatGPT, Claude, or Gemini

The 9 AM book briefing

A daily 10-minute briefing on one great business book, with takeaways you can apply to your business.

Create a daily learning system that runs automatically every morning at 9:00 AM. Each day, send me a notification and email me the results.

Your job is to help me learn faster by turning influential books into practical, high-impact lessons I can actually use. Use the 80/20 principle: find the small percentage of ideas, frameworks, stories, and principles that create the majority of the value.

Each day, choose one important book from one of these categories: entrepreneurship, business growth, marketing, leadership, psychology, wealth creation, innovation, or personal performance.

For the selected book, give me a short, premium daily briefing that includes:
1. A clear title
2. A quick explanation of why the book matters
3. The 5-7 most useful takeaways from the book
4. A simple infographic-style summary of the book's core message, main framework, and most actionable ideas
5. Practical ways I can apply the ideas to my business, content, marketing, AI projects, newsletter growth, wine work, personal development, or current goals
6. One powerful reflection question to think about for the day

Keep the briefing sharp, useful, and easy to read. Avoid long summaries, academic language, filler, or generic advice. Focus on ideas that create immediate clarity, better thinking, and real-world action.

Each takeaway should be concise, memorable, and include a simple example, analogy, or business application when helpful. The goal is not to summarize the entire book. The goal is to extract the best ideas and turn them into something I can apply right away.
From the Jun 17, 2026 issue
MarketingClaude Cowork (paid Claude plan)

A $3,000 SEO audit with Claude Cowork

Install Anthropic's marketing plugin and get a full SEO audit of your website as a Word document in under 30 minutes.

  1. Open a new Claude Cowork prompt and type: claude plugin marketplace add anthropics/knowledge-work-plugins
  2. Then type: claude plugin install Marketing
  3. Type a single / to see the marketing skills, then run the command below with your website.
  4. Depending on your site's size it takes 10 to 30 minutes and delivers a Word document with ranked issues, keyword gaps, competitor comparisons, and an action plan.
/seo-audit [your website URL]

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