Sell the occasion, not the varietal: four plays for AOV and reorder rate

You are a DTC merchandiser for a [winery / brewery / distillery / retail wine and spirits shop] in [region]. I am rewriting how we present our products so each one is sold by the occasion instead of by varietal, style, or category.

Here is my lineup with prices and a one-line description of each: [PASTE 6 TO 12 SKUs].
My typical guest is [e.g., couples in their 30s and 40s visiting on weekends / weekday after-work shoppers near an office district / club members reordering online].
My average order value today is [$X] and my goal is [$Y].

Produce:
1. For each SKU, one occasion line of 8 words or fewer that names a specific moment, food, or setting a real person would recognize (for example "oysters, fish tacos, hot afternoons"). No tasting notes, no adjectives like elegant or complex.
2. Three two-bottle or two-can bundles built around occasions my guest actually has, each with a name, the SKUs included, a price that lifts AOV toward my goal, and one sentence of sell copy.
3. Two questions my staff should ask a guest before recommending anything, designed to surface the occasion rather than the guest's taste preferences.
4. A short list of which SKUs have no obvious occasion, and tell me straight whether the problem is the product, the price, or the way I described it.

If any suggestion needs new packaging, a new label, or a production change, flag it and give me a version I can run this month with inventory I already have.