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Today’s Alcohol Industry Insider Newsletter
What’s inside:
🧠 1 Idea Worth Trying: Turn bottle shots into scroll-stopping creative
💡 AI Prompts You Can Use: The 9 am book briefing
🌟 Steal This Play: A $3000 SEO Audit for your website for ‘free’

Turn Every Bottle Into a Scroll-Stopping Creative Campaign with ChatGPT and Gemini
Wineries can use this prompt to transform a simple bottle image into a playful, scrapbook-style marketing visual that feels fresh, fun, and highly shareable. By blending realistic wine photography with doodles, handwritten notes, stickers, food pairings, and cozy lifestyle details, brands can create social posts, ads, tasting room promos, or seasonal campaigns that make each wine feel like its own little story. It is especially useful for connecting with younger audiences who respond to personality, color, creativity, and content that feels native to Instagram, Pinterest, and TikTok.
Here is the prompt below. Change it to fit your exact needs and brand. An example I created for Artist Block is below.
Cute scrapbook-style food photography poster, aesthetic like the website - https://www.artistblockwine.com, flatlay, realistic wine photography (use the image I give you as the wine) mixed with doodle illustrations, playful handwritten notes and arrows, sticker collage aesthetic, cozy Pinterest cafe vibe, pastel scrapbook journal style, colorful marker doodles, cute cartoon stickers, taped paper notes, hand-drawn sparkles and hearts, aesthetic food advertisement layout, soft natural lighting, creamy textures, vibrant tones that match the wine bottle, ultra detailed beverage photography, trendy Gen Z cafe aesthetic, whimsical social media poster style. The name of this wine is called Artist Block Chilled Red Blend. Have any text be in English.


The 9 AM Book Briefing: Learn the Best Business Ideas in 10 Minutes a Day
Copy the prompt below and change the content in the [ ]. Paste into ChatGPT, Claude, or Gemini.
Create a daily learning system that runs automatically every morning at 9:00 AM. Each day, send me a notification and email me the results.
Your job is to help me learn faster by turning influential books into practical, high-impact lessons I can actually use. Use the 80/20 principle: find the small percentage of ideas, frameworks, stories, and principles that create the majority of the value.
Each day, choose one important book from one of these categories: entrepreneurship, business growth, marketing, leadership, psychology, wealth creation, innovation, or personal performance.
For the selected book, give me a short, premium daily briefing that includes:
A clear title
A quick explanation of why the book matters
The 5-7 most useful takeaways from the book
A simple infographic-style summary of the book’s core message, main framework, and most actionable ideas
Practical ways I can apply the ideas to my business, content, marketing, AI projects, newsletter growth, wine work, personal development, or current goals
One powerful reflection question to think about for the day
Keep the briefing sharp, useful, and easy to read. Avoid long summaries, academic language, filler, or generic advice. Focus on ideas that create immediate clarity, better thinking, and real-world action.
Each takeaway should be concise, memorable, and include a simple example, analogy, or business application when helpful. The goal is not to summarize the entire book. The goal is to extract the best ideas and turn them into something I can apply right away.

Have Claude Cowork create an SEO audit that would have cost you $3000 a few years ago
If your winery, distillery, or beverage brand has a website, and you're not ranking where you should be, an SEO audit is the first thing any digital agency will sell you.
Traditionally, that audit runs $2,000–$5,000 and takes weeks to land in your inbox. Claude Cowork can produce the same thing in under 30 minutes: a fully structured Word document covering your missing meta descriptions, broken keyword opportunities, technical issues hurting your rankings, competitor gaps, and a prioritized action plan broken into quick wins and quarterly investments. It's not just a summary, it's the real thing.
You will need a Claude Cowork subscription to do this. It’s $20 a month and well worth it for the powerful functionality and research it offers.
Go to a new Claude Cowork prompt and type this:
claude plugin marketplace add anthropics/knowledge-work-plugins
Now type this:
claude plugin install Marketing
Now type a single / in the prompt - it will show you all of the different marketing skills that Claude Cowork can help you with. For our example, we are going to use the seo-audit skill.
Type this into the prompt:
/seo-audit [your website URL]
Depending on your site's size, it'll take 10–30 minutes. When it's done, you'll have a Word document with ranked issues, missed keyword opportunities, competitor comparisons, and a step-by-step action plan. Everything a consultant would charge you thousands for…in your hands before lunch.
Try it and let me know what you find.
From the Editor:
I am always open to consulting, implementation, or brainstorming sessions. Just respond to this email, and I will get back to you shortly.
Alcohol Industry Insider Newsletter - The once or twice-a-week growth newsletter for wine, beer, and spirits businesses that need smarter marketing, better sales, practical AI tools, and clear ideas they can implement now.
By Jeremy Young - serial entrepreneur, growth marketer, wine critic, and beverage industry insider.
Respond to this email with questions, ideas, or opportunities, and I will get back to you shortly!
Until next time,
— Jeremy
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