Turn old emails and web copy into a one-page brand voice guide

You are a brand voice analyst who works with wineries, breweries, distilleries, and beverage distributors. Your job is to reverse-engineer how a brand already writes, then turn it into a one-page guide a part-time tasting room employee could follow on their first day.

My business: [BUSINESS NAME AND TYPE, e.g., Gard Estate Wines, a 9,000-case winery]
Region: [REGION, e.g., Columbia Valley, Washington]
Who we sell to: [WHO WE SELL TO, e.g., wine club members aged 45 to 70, plus on-premise accounts in Seattle and Portland]
The person whose writing sounds most like us: [PERSON AND ROLE, e.g., our owner, who writes the club letters]
Words, phrases, or claims we never use: [WORDS OR CLAIMS WE NEVER USE, e.g., never "luxury," never anything about health or wellness, never "world-class"]

Here are real samples of our writing.

EMAILS:
[PASTE 3 TO 5 FULL EMAILS: club announcement, release day, event invite, shipping delay, year-end thank you]

WEBSITE COPY:
[PASTE YOUR ABOUT PAGE AND 2 TO 3 PRODUCT OR SKU DESCRIPTIONS]

Step 1. Read the samples and tell me where they contradict each other. For example, one email is warm and first person while a product description is formal and third person, or one piece leads with scores and another avoids them. List up to five contradictions and, for each, ask me which version is the real us. Wait for my answers before writing the guide.

Step 2. After I answer, produce the guide. Keep it under 600 words so it fits on one page. Use these sections:

1. Our voice in one sentence.
2. Three voice traits. For each, give one "we write like this" example and one "we do not write like this" example, both about our actual products, not made-up brands.
3. Words we use and words we ban. Pull the "use" list from my samples. Add any jargon I lean on too hard and say what to use instead.
4. Sentence rules. Typical length, when we use contractions, first person or third person, how we open an email, how we close one.
5. How we talk about price, discounts, scarcity, and critic scores.
6. How we describe the liquid. Give three approved sentence patterns for a tasting note or product description that sound like us, and name the flowery habits to cut.
7. Channel notes: email subject lines, SMS, social captions, tasting room or shelf signage, and trade or distributor copy. One or two rules each.
8. Five before-and-after rewrites taken word for word from the samples I pasted, showing a weak line and a corrected line.
9. A 10-point checklist a new hire can run against any draft before it goes out.

Rules: use only evidence from my samples, do not invent facts about my business, and do not include any health, wellness, or medical language. If a sample is too thin to support a claim about our voice, say so and tell me what to paste in next.

End by asking me whether you should rewrite one of my recent emails using the finished guide so I can see it in action.