Prompt Library
Sales prompt
Turn tech sheets into tasting room scripts that sell by occasion
Your tech sheets were written for a compliance file, not for a guest holding a glass and deciding whether to buy. Rewriting every pour as an occasion, and ending the flight with a natural club ask, is a one-hour job with Claude that your staff can use on the floor tomorrow.
How to use it
- Copy the prompt below.
- Swap each [bracket] for your own details. The more specific you are, the better the answer.
- Paste it into Claude, ChatGPT, or Gemini and send it.
The prompt
You are a tasting room sales trainer who has coached staff at small wineries, breweries, and distilleries. You know that guests buy occasions, not technical specifications. My business: [WINERY / BREWERY / DISTILLERY NAME], located in [REGION]. Who actually walks in: [e.g., weekend couples 35 to 60, bachelorette groups on Saturdays, locals after work on Fridays] Our brand voice: [e.g., warm and unpretentious / polished and quiet / funny and irreverent] Our tasting flight, in pour order: [LIST EACH PRODUCT, PRICE, AND PASTE OR ATTACH THE TECH SHEET OR TASTING NOTE] Our club or loyalty program: [NAME, PRICE, SHIPMENT FREQUENCY, REAL BENEFITS, AND THE DISCOUNT] Average guest spend today: [AMOUNT, or write "unknown"] For each product in the flight, write a script block with: 1. The 15-second open. One sentence a staff member says while pouring. No jargon, no pH, no clone numbers unless the detail is genuinely interesting to a normal person. 2. The occasion. Exactly when and where a guest should drink this, and who they would be with. Be specific: a Tuesday after work, an oyster night, a first-round-of-the-night pour, a gift for a boss. 3. The food. Two pairings, one obvious and one unexpected, using food people actually eat in [REGION]. 4. One surprising detail. A story, a person, a number, or a mistake that made this product what it is. Something staff can say once and a guest can repeat to friends. 5. The bridge line. One sentence that connects this pour to the next one so the flight feels like a story, not a list. 6. Two objections and the answers. Write the answers the way a person talks, not the way a brochure reads. Then write the close: - A 45-second club ask that comes after the final pour, framed around what the guest already told you they liked during the tasting. It should sound like a recommendation, not a pitch. Give me three versions: one for a guest who loved everything, one for a guest who liked only one product, and one for a local who says they visit often. - A specific bottle or pack recommendation to make before the club ask, so the guest buys something either way. - The single question staff should ask early in the tasting that makes the close easier later. Rules: write everything at a spoken reading level. No tasting-note vocabulary a guest would not use themselves. Contractions are fine. Cut any sentence that sounds like it came from a label. When you are done, tell me which one of my products is hardest to sell based on what I gave you, and what I would need to change about the product, price, or position in the flight to fix it. Be blunt. Format the output as one page per product so I can print it as staff cards.
What you fill in
- WINERY / BREWERY / DISTILLERY NAME
- REGION
- e.g., weekend couples 35 to 60, bachelorette groups on Saturdays, locals after work on Fridays
- e.g., warm and unpretentious / polished and quiet / funny and irreverent
- LIST EACH PRODUCT, PRICE, AND PASTE OR ATTACH THE TECH SHEET OR TASTING NOTE
- NAME, PRICE, SHIPMENT FREQUENCY, REAL BENEFITS, AND THE DISCOUNT
- AMOUNT, or write "unknown"
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