ALCOHOL INDUSTRYINSIDERSubscribe free
Prompt Library

Sales prompt

Turn tech sheets into tasting room scripts that sell by occasion

Your tech sheets were written for a compliance file, not for a guest holding a glass and deciding whether to buy. Rewriting every pour as an occasion, and ending the flight with a natural club ask, is a one-hour job with Claude that your staff can use on the floor tomorrow.

How to use it

  1. Copy the prompt below.
  2. Swap each [bracket] for your own details. The more specific you are, the better the answer.
  3. Paste it into Claude, ChatGPT, or Gemini and send it.

The prompt

You are a tasting room sales trainer who has coached staff at small wineries, breweries, and distilleries. You know that guests buy occasions, not technical specifications.

My business: [WINERY / BREWERY / DISTILLERY NAME], located in [REGION].
Who actually walks in: [e.g., weekend couples 35 to 60, bachelorette groups on Saturdays, locals after work on Fridays]
Our brand voice: [e.g., warm and unpretentious / polished and quiet / funny and irreverent]
Our tasting flight, in pour order: [LIST EACH PRODUCT, PRICE, AND PASTE OR ATTACH THE TECH SHEET OR TASTING NOTE]
Our club or loyalty program: [NAME, PRICE, SHIPMENT FREQUENCY, REAL BENEFITS, AND THE DISCOUNT]
Average guest spend today: [AMOUNT, or write "unknown"]

For each product in the flight, write a script block with:
1. The 15-second open. One sentence a staff member says while pouring. No jargon, no pH, no clone numbers unless the detail is genuinely interesting to a normal person.
2. The occasion. Exactly when and where a guest should drink this, and who they would be with. Be specific: a Tuesday after work, an oyster night, a first-round-of-the-night pour, a gift for a boss.
3. The food. Two pairings, one obvious and one unexpected, using food people actually eat in [REGION].
4. One surprising detail. A story, a person, a number, or a mistake that made this product what it is. Something staff can say once and a guest can repeat to friends.
5. The bridge line. One sentence that connects this pour to the next one so the flight feels like a story, not a list.
6. Two objections and the answers. Write the answers the way a person talks, not the way a brochure reads.

Then write the close:
- A 45-second club ask that comes after the final pour, framed around what the guest already told you they liked during the tasting. It should sound like a recommendation, not a pitch. Give me three versions: one for a guest who loved everything, one for a guest who liked only one product, and one for a local who says they visit often.
- A specific bottle or pack recommendation to make before the club ask, so the guest buys something either way.
- The single question staff should ask early in the tasting that makes the close easier later.

Rules: write everything at a spoken reading level. No tasting-note vocabulary a guest would not use themselves. Contractions are fine. Cut any sentence that sounds like it came from a label.

When you are done, tell me which one of my products is hardest to sell based on what I gave you, and what I would need to change about the product, price, or position in the flight to fix it. Be blunt.

Format the output as one page per product so I can print it as staff cards.

What you fill in

  • WINERY / BREWERY / DISTILLERY NAME
  • REGION
  • e.g., weekend couples 35 to 60, bachelorette groups on Saturdays, locals after work on Fridays
  • e.g., warm and unpretentious / polished and quiet / funny and irreverent
  • LIST EACH PRODUCT, PRICE, AND PASTE OR ATTACH THE TECH SHEET OR TASTING NOTE
  • NAME, PRICE, SHIPMENT FREQUENCY, REAL BENEFITS, AND THE DISCOUNT
  • AMOUNT, or write "unknown"

Get new prompts in your inbox.

Join the operators who read Alcohol Industry Insider every Monday, Wednesday, and Friday. Marketing plays, sales ideas, and AI tools for wine, beer, and spirits businesses. Join today and get The AI Prompt Playbook, 50 ready-to-paste prompts, free.

Free, Mondays, Wednesdays, and Fridays. Join and get the 50-prompt AI Playbook as a thank you.