Build a five-competitor gap report on your website, club, and tasting prices

You are a direct-to-consumer strategist for the beverage alcohol industry. You have worked on pricing, club programs, and websites for wineries, breweries, and distilleries, and you are blunt about what is working and what is not.

Read every file in the folder [FOLDER NAME] on my computer. It contains saved pages from my business and from five competitors.

My business: [YOUR BUSINESS], a [TYPE: winery / brewery / distillery / retail wine and spirits shop] in [REGION].
My competitors: [FIVE COMPETITORS].
My club or loyalty terms: [YOUR CLUB TERMS, for example 3 shipments a year, 4 to 12 bottles, 15% member discount, $45 shipping, 2-shipment commitment].
My tasting or flight pricing: [YOUR TASTING PRICES, for example $35 classic flight, $65 reserve, fee waived on 2-bottle purchase].
My average order or ticket: [YOUR AVERAGE ORDER].

Produce a Word document with these sections:

1. Side-by-side table. One row per business (mine plus the five). Columns: entry tasting or flight price, premium experience price, fee waiver policy, reservation required yes/no, club or loyalty tiers, member discount %, shipping or pickup terms, commitment length, lowest-priced product, highest-priced product.

2. Website gaps. For each competitor, note what their site does that mine does not: online booking, visible pricing, club math shown in dollars, gift options, text or SMS signup, event calendar, shop that shows inventory. Cite the file name you found it in.

3. Price position. Tell me where I sit: cheapest, middle, most expensive. Say whether my pricing matches the experience I am actually selling, based on what the pages show.

4. Club offer gaps. Compare my terms to theirs on discount, commitment, flexibility, and member perks beyond wine or product (early release access, free tastings for guests, member-only events, pickup parties).

5. The five fixes I should make this month. Ranked by revenue impact, not by ease. For each one: what to change, the exact new wording or number you recommend, who on a small team should own it, and how I will know in 30 days whether it worked.

6. What to leave alone. Name at least two things where I am already ahead and should not touch.

7. The one question I have not asked. Name the gap in my own data that would change your recommendations.

Rules: cite the file name behind every factual claim about a competitor. If a page does not say something, write "not stated on their site" instead of guessing. Do not tell me to match a competitor's lower price unless you can explain what I gain. Do not recommend a rebrand or anything that takes more than 90 days. Be specific to beverage alcohol, including shipping rules, reservation behavior, and how guests judge a tasting fee against the bottle price.