ALCOHOL INDUSTRYINSIDERSubscribe free
Prompt Library

Sales prompt

10-slide distributor pitch outline

Get a data-driven outline for pitching a new distributor, then turn it into a finished deck with Gamma.

How it helps

You get the full structure of a distributor pitch in minutes, built around depletions and support, so your time goes into your numbers and not the slide order.

How to use it

  1. Paste the prompt into Claude, ChatGPT, or Gemini and edit the outline it gives you.
  2. At Gamma.app, create a free account and choose Create with AI.
  3. Type: Please use the same logo, colors, fonts, and tone of voice as my website at [www.wineryname.com], then paste your outline below it.
  4. Select Presentation, choose 'Generate from notes or outline' or 'Preserve the exact text', and continue to the Prompt Editor to generate.

The prompt

Act as a Senior Wine Industry Consultant. Create a 10-slide presentation outline for a winery pitching a new distributor. The outline must be professional, data-driven, and focused on "partnership" and "depletions." Organize the outline into the following 10 steps:

1. Title Slide: [Winery Name] Distribution Proposal for [Distributor Name].
2. The Market Gap: Identify a specific opportunity in the [Regional Category, e.g., Sonoma Pinot Noir] segment within the [Target Market, e.g., Texas Retail].
3. The Brand Story: Summarize our heritage in [Winery Location] and our founding vision since [Year Established].
4. Terroir & Portfolio: Briefly explain our [Number of Acres] estate and the [Unique Winemaking Style] that defines our quality.
5. Flagship Highlights: Detail our top two volume drivers: [Wine Name 1] and [Wine Name 2].
6. Quality Validation: List our most recent 90+ point scores from [Publications, e.g., Wine Spectator/Enthusiast] or recent gold medals.
7. Proven Traction: Show our current growth metrics, specifically [Current Case Sales] and our [Growth %] over the last 12 months.
8. The Support Model: Detail our commitment to the distributor, including [Marketing DA Budget Per Case], [Sampling Policy], and [POS Materials Available].
9. Financials & Margins: Provide the pricing structure, including [FOB Case Price], [MSRP], and the [Estimated Distributor Margin %].
10. The Partnership Path: Propose a Q4 launch timeline and a specific goal for [Number of Initial Placements].

What you fill in

  • Winery Name
  • Distributor Name
  • Regional Category, e.g., Sonoma Pinot Noir
  • Target Market, e.g., Texas Retail
  • Winery Location
  • Year Established
  • Number of Acres
  • Unique Winemaking Style
  • Wine Name 1
  • Wine Name 2
  • Publications, e.g., Wine Spectator/Enthusiast
  • Current Case Sales
  • Growth %
  • Marketing DA Budget Per Case
  • Sampling Policy
  • POS Materials Available
  • FOB Case Price
  • MSRP
  • Estimated Distributor Margin %
  • Number of Initial Placements

Get new prompts in your inbox.

Join the operators who read Alcohol Industry Insider every Monday, Wednesday, and Friday. Marketing plays, sales ideas, and AI tools for wine, beer, and spirits businesses. Join today and get The AI Prompt Playbook, 50 ready-to-paste prompts, free.

Free, Mondays, Wednesdays, and Fridays. Join and get the 50-prompt AI Playbook as a thank you.