Prompt Library
Marketing prompt
How a 7-day trip turned 60 guests into a 33% club conversion
A 60-minute tasting appointment gives you one shot at a signup, and tasting room traffic keeps sliding. Eleven Eleven Wines bought seven days of proximity instead and converted 33% of the non-club guests on the trip.
How to use it
- Copy the prompt below.
- Swap each [bracket] for your own details. The more specific you are, the better the answer.
- Paste it into Claude, ChatGPT, or Gemini and send it.
The prompt
You are an experiential marketing planner for beverage alcohol brands. I want to design a multi-day hosted trip for my customers that converts non-members into club members and drives repeat purchases afterward. My situation: - Business: [winery / brewery / distillery / retail wine and spirits shop / distributor] - Location: [e.g., Walla Walla, Washington] - Club or loyalty program size: [e.g., 640 members, $2,400 average lifetime value] - Budget I can risk: [e.g., $15,000 out of pocket] - Trip length and group size I can realistically host: [e.g., 3 days, 20 guests] - Partner options available to me: [e.g., a small-ship operator, a hotel group, a chef friend, a travel agency, a sister brand in another region] - What I want to measure: [e.g., club signups from non-members, referrals, repeat orders in the 90 days after] Deliver: 1. Three trip concepts at different price points, each with a one-sentence hook a guest would repeat to a friend. 2. For the strongest concept, a day-by-day run of show that mixes my own hosted moments (tastings, a dinner) with passive exposure where my product is simply available in rooms I do not control. 3. The guest mix: how many existing members versus new customers I should invite, and exactly how I would recruit the new ones. 4. The tracking plan: dedicated QR codes, trip-specific offers, and referral codes, with when each one gets handed out and what it links to. 5. The 90-day follow-up sequence after guests get home, including the specific offer that converts a non-member. 6. A simple break-even table: cost per guest, expected conversion, and how many signups I need to justify running it again. Push back on anything in my plan that is too expensive or too complicated for my size. If the strongest concept takes more than a quarter to organize, give me a scaled-down version I can run this month instead.
What you fill in
- winery / brewery / distillery / retail wine and spirits shop / distributor
- e.g., Walla Walla, Washington
- e.g., 640 members, $2,400 average lifetime value
- e.g., $15,000 out of pocket
- e.g., 3 days, 20 guests
- e.g., a small-ship operator, a hotel group, a chef friend, a travel agency, a sister brand in another region
- e.g., club signups from non-members, referrals, repeat orders in the 90 days after
More marketing prompts
See every promptClaude, ChatGPT, or GeminiPour the allocated bottle instead of selling it: Evergreen's tasting bar playA Kentucky retail chain turned its scarcest bourbon into a high-margin destination draw by pouring it instead of raffling it, and the same mechanism works for library wine, rare beer, and single barrels.Claude, ChatGPT, or GeminiTurn Your Review Pile Into a Weekly 30-Minute Job With ClaudeUnanswered reviews cost you bookings you never see, and the complaints buried in them are free product and operations feedback. A Claude Project can draft every reply in your voice and surface the repeat problems in about 30 minutes a week.Claude, ChatGPT, or GeminiStop waiting for younger buyers to visit. Go throw a party where they already areWonderwerk built a wine brand by showing up inside existing culture instead of asking new drinkers to come to wine on wine's terms. That model is copyable this month with a small budget and no new SKU.