ALCOHOL INDUSTRYINSIDERSubscribe free

AI Tools

The AI tools worth your time.

The AI tools the newsletter covers, sized up for wineries, breweries, distilleries, distributors, and wine and spirits shops: what each one does, how it helps, what it costs, and the first job to give it.

12 tools

AI assistantsFree to start

Claude

An AI writing and strategy partner for copy, analysis, and thinking through business problems.

How it helps
Write wine club emails, tasting room scripts, and marketing copy that sounds like you
What it costs
Free to start. Claude Pro is $20 a month ($17 a month billed yearly). Max starts at $100 a month.
What it does and how to start
AI assistantsFree to start

ChatGPT

The most widely used AI assistant, strong at customer-facing writing and quick visuals.

How it helps
Write customer-facing content and answer the questions guests ask most
What it costs
Free plan, with limited image creation and file uploads. Go is $8 a month, Plus is $20 a month, and Pro starts at $100 a month.
What it does and how to start
ImagesFree to start

Google Gemini

Google's AI, and a creative studio for realistic images from a plain description.

How it helps
Label concepts, social media content, and event graphics with no design skills
What it costs
Image creation and editing are included on the free plan. Video needs a paid Google AI plan: Plus is $4.99 a month, Pro $19.99 a month, and Ultra from $99.99 a month (US prices).
What it does and how to start
ImagesFree to start

ChatGPT Images

Image creation inside ChatGPT: brand kits from your website and social creative from one bottle photo.

How it helps
Build a multi-page brand kit from the colors, fonts, and photos already on your website
What it costs
The free ChatGPT plan allows a small number of images a day. OpenAI does not publish the exact number. Paid ChatGPT plans allow more: Go is $8 a month and Plus is $20 a month.
What it does and how to start
PresentationsFree to start

ChatGPT for PowerPoint

ChatGPT in a sidebar inside PowerPoint: upload a report and get finished slides.

How it helps
Turn a report into a clean executive presentation with key takeaways and speaker notes
What it costs
The add-in is free to install and you sign in with your ChatGPT account. The free ChatGPT plan gets limited use of it. ChatGPT Plus ($20 a month) expands it. You also need PowerPoint itself.
What it does and how to start
AI assistantsPaid plan

Claude Cowork

Claude working with the files on your own computer, producing finished documents, spreadsheets, and decks.

How it helps
A full SEO audit of your website as a Word document, in 10 to 30 minutes
What it costs
Needs a paid Claude plan. Claude Pro is $20 a month ($17 a month billed yearly).
What it does and how to start
PresentationsFree to start

Gamma

Turns an outline into a polished presentation in seconds, with layouts, type, and visuals handled for you.

How it helps
A professional, data-driven distributor pitch on short notice
What it costs
Free plan: 400 credits when you sign up, and up to 10 slides per prompt. Plus is $9 a month and Pro is $18 a month per seat, billed yearly.
What it does and how to start
Websites and appsFree to start

Lovable

An AI website builder: describe the site you want and it builds the layout, design, and copy.

How it helps
A full redesign concept for a winery, brewery, or distillery website
What it costs
Free plan: 5 build credits a day, up to 30 a month. Pro is $25 a month for 100 credits.
What it does and how to start
VideoFree to start

Runway

AI video in your browser: text to video, image to video, and editing tools.

How it helps
Turn a still bottle or vineyard photo into a short moving clip for social or ads
What it costs
Free plan: 125 one-time credits that do not refresh, with watermarks and a limited set of models. Standard is $12 a month billed yearly ($15 monthly) and Pro is $28 a month billed yearly ($35 monthly). Paid plans remove watermarks.
What it does and how to start
VideoFree to start

HeyGen

AI avatar videos: type a script and a digital presenter speaks it.

How it helps
Wine club welcome videos
What it costs
Free plan: 3 videos a month, up to 1 minute each, with a watermark. Creator is $29 a month, or $24 a month billed yearly.
What it does and how to start
VideoFree to start

CapCut

A video editor for desktop and phone with AI features like automatic captions.

How it helps
Edit phone footage into Reels and TikToks with captions, for people watching with the sound off
What it costs
Has a free plan and a paid Pro plan. Which AI features are free has changed recently, so check capcut.com before you rely on one.
What it does and how to start
Websites and appsPaid plan

Claude Code

Builds bigger tools that save files or run on your own computer, from a plain-English description.

How it helps
A custom tool for your own operation, built by describing it
What it costs
Included in all paid Claude plans. Claude Pro is $20 a month ($17 a month billed yearly).
What it does and how to start

Get the next tool in your inbox.

Join the operators who read Alcohol Industry Insider every Monday, Wednesday, and Friday. Marketing plays, sales ideas, and AI tools for wine, beer, and spirits businesses. Join today and get The AI Prompt Playbook, 50 ready-to-paste prompts, free.

Free, Mondays, Wednesdays, and Fridays. Join and get the 50-prompt AI Playbook as a thank you.