How can a winery, brewery, or distillery use AI?

AI for beverage businesses

Give AI the jobs that eat your week: drafting email and social posts, building presentations, reading your club or sales data for patterns, and preparing for a hard meeting. Start with one ready-made prompt and a tool you already pay for.

AI is most useful to a small beverage team when it takes a job someone already does by hand. The newsletter's prompts and tools are picked for exactly that.

Some examples from past issues: a full SEO audit in under 30 minutes with Claude, a brand kit built from the photos and colors on your own website, a presentation from a report in minutes, and your lapsed club members' history read for patterns.

The common thread is your own material. AI does better work on your exports, your website, and your notes than on a blank page, and the prompts here tell it exactly what to do with them.

Start with one prompt from the library, fill in the brackets, and paste it into Claude, ChatGPT, or Gemini. If it saves you an hour, give it the next job.

Plays

Every play

Sales and RetentionI built you a free tool: see which club members are about to cancelTen saves times your member lifetime value is the return on three minutes with a spreadsheet.From the Oct 15, 2026 issue Sales and RetentionSpot Club Members About to Cancel With One Export and Claude CoworkSaving a handful of club members costs almost nothing and protects revenue you already earned. Most wineries never look at the data because pulling it apart by hand takes a day you do not have.From the Oct 12, 2026 issue Sales and RetentionTurn tech sheets into tasting room scripts that sell by occasionYour tech sheets were written for a compliance file, not for a guest holding a glass and deciding whether to buy. Rewriting every pour as an occasion, and ending the flight with a natural club ask, is a one-hour job with Claude that your staff can use on the floor tomorrow.From the Oct 7, 2026 issue Steal This PlayTurn Your Review Pile Into a Weekly 30-Minute Job With ClaudeUnanswered reviews cost you bookings you never see, and the complaints buried in them are free product and operations feedback. A Claude Project can draft every reply in your voice and surface the repeat problems in about 30 minutes a week.From the Oct 5, 2026 issue Sales and RetentionWalk into your distributor review with a depletion story Claude built in 20 minutesMost brands show up to a distributor review with a spreadsheet and hope. A prepared depletion story, five rehearsed objection answers, and a one-page leave-behind is the difference between staying on the book and getting a real commitment for next quarter.From the Oct 5, 2026 issue Sales and RetentionSpot the five warning signs before a club member cancelsMost members warn you weeks or months before they leave. Track the signals, find your steepest drop-off, and step in before the cancellation, because keeping a member pays better than chasing a new one.From the Jun 3, 2026 issue Steal This PlayGet a full SEO audit of your website with Claude CoworkAn SEO audit an agency would charge $2,000 to $5,000 for, done in under 30 minutes: missing descriptions, keyword gaps, technical problems, competitors, and a ranked action plan in a Word document.From the Jun 17, 2026 issue

Prompts

Every prompt

Productivity promptAnswer after-hours tasting room calls with a voice agent at $0.08 a minuteEvery call that rings out after 5 p.m. is a reservation, a club question, or a case order you never hear about. ElevenLabs' new Realtime voice agents answer in speech in about half a second, and you can build one in a browser with no engineer, at $0.08 per minute plus LLM usage.Productivity promptOne script, a HeyGen avatar, and a personal welcome video for every new club memberMost new club members get an automated receipt and nothing else, and the first 90 days is where you lose them. This gives you a personalized welcome video per member, built once in about an hour, that you can send for years without filming again.Productivity promptFind your underpriced SKUs: a Claude Cowork pricing audit by channelMost wine, beer, and spirits price lists get set once and never audited against what each channel actually pays after discounts. This prompt turns your own sales export into a ranked list of SKUs to raise, hold, or bundle.Productivity promptTurn one bottle shot into a 15-second video ad with Pollo AIMost beverage brands have hundreds of still bottle photos and almost no video, because a shoot costs money and weeks you do not have. Pollo AI's Photo to Video Ads tool takes one still and a written prompt and returns a short product video in minutes, which gives your DTC email, paid social, and tasting room screens something that moves.Productivity promptTeach Claude your club email rules once, then let anyone on staff run themRight now the one person who knows how your club emails, distributor recaps, or shelf talkers should read is a bottleneck, and everything waits on them. Claude Projects let you write those rules down once and have every draft follow them, which takes about an hour to set up and saves the rewrite cycle on every draft after that.Productivity promptClaude now works inside Google Sheets, Docs, and SlidesMost club and depletion analysis dies in the gap between exporting a spreadsheet and getting it into an AI tool. Claude now sits in a sidebar next to the open file and writes the formulas, tabs, and charts in place, so a 12-month club skip-rate report takes an afternoon instead of a week.Productivity promptTurn any report into an executive deck in PowerPointUse ChatGPT inside PowerPoint to turn a report, spreadsheet, or notes into finished slides with speaker notes.Marketing promptA $3,000 SEO audit with Claude CoworkInstall Anthropic's marketing plugin and get a full SEO audit of your website as a Word document in under 30 minutes.Operations promptThe inventory and seasonal plannerAn operational checklist for the season ahead: supply orders, tank and barrel maintenance, and tasting room labor.

Tools

Every tool

Free to startClaudeAn AI writing and strategy partner for copy, analysis, and thinking through business problems.Free to startChatGPTThe most widely used AI assistant, strong at customer-facing writing and quick visuals.Free to startGoogle GeminiGoogle's AI, and a creative studio for realistic images from a plain description.Free to startChatGPT ImagesImage creation inside ChatGPT: brand kits from your website and social creative from one bottle photo.Free to startChatGPT for PowerPointChatGPT in a sidebar inside PowerPoint: upload a report and get finished slides.Paid plan neededClaude CoworkClaude working with the files on your own computer, producing finished documents, spreadsheets, and decks.Free to startGammaTurns an outline into a polished presentation in seconds, with layouts, type, and visuals handled for you.Free to startLovableAn AI website builder: describe the site you want and it builds the layout, design, and copy.Free to startRunwayAI video in your browser: text to video, image to video, and editing tools.Free to startHeyGenAI avatar videos: type a script and a digital presenter speaks it.Free to startCapCutA video editor for desktop and phone with AI features like automatic captions.Paid plan neededClaude CodeBuilds bigger tools that save files or run on your own computer, from a plain-English description.

Issues

Every issue

Work with Jeremy

Reading the plays is the easy part.

Changing what your team does on Monday morning is harder. Book a 30-minute strategy session with me, and we'll work out what to change first and how we could work together.

Book your session

30 minutes on Google Meet

Plays

Prompts

Tools

Issues

Three emails a week. Zero fluff. Free.