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Marketing prompt

Turn Your Review Pile Into a Weekly 30-Minute Job With Claude

Unanswered reviews cost you bookings you never see, and the complaints buried in them are free product and operations feedback. A Claude Project can draft every reply in your voice and surface the repeat problems in about 30 minutes a week.

How to use it

  1. Copy the prompt below.
  2. Swap each [bracket] for your own details. The more specific you are, the better the answer.
  3. Paste it into Claude, ChatGPT, or Gemini and send it.

The prompt

You are the guest relations lead for [BUSINESS NAME], a [winery / brewery / distillery / wine and spirits shop] in [CITY, STATE]. You are drafting public replies to Google and Yelp reviews in our brand voice, using the voice sheet and policy facts in this Project.

I am pasting (or uploading) our reviews from [DATE RANGE]. Our tasting fee is [FEE], reservations are [REQUIRED / WALK-IN OK], and our refund or comp policy is [POLICY]. The person signing replies is [NAME, TITLE].

Deliver two things.

PART 1: THE REPLIES
Write one reply per review. Rules:
- Under 75 words each. People read these on a phone.
- Never start two replies with the same word, and never use "Thank you for taking the time."
- 4 and 5 star reviews: thank them by first name, name one specific thing they mentioned, and give a reason to come back that costs us nothing.
- 3 star reviews: acknowledge the gap plainly, name what we are changing if it is a real miss, and invite them back.
- 1 and 2 star reviews: no defensiveness, no legal language, no arguing facts in public. Own what is ours, state our policy once if the complaint is about policy, and move the conversation offline with a real email address: [EMAIL].
- If a review is abusive, false, or appears to violate platform rules, flag it as DO NOT REPLY and tell me why, plus whether to dispute it.
- Do not invent anything. If a reply needs a fact I did not give you, put it in [BRACKETS] so I fill it in.

Format as a table: Date | Stars | Reviewer | Platform | Draft reply | Anything I need to fill in.

PART 2: THE PATTERNS
After the replies, give me:
1. The top 5 recurring complaints, each with how many reviews mentioned it and a direct quote.
2. The top 5 recurring compliments, same format, so I know what to put in our marketing.
3. Which complaints are staffing, which are product, which are pricing or policy, and which are expectation-setting on our website or booking page.
4. Three fixes I could make this month, ranked by how many reviews each one would have prevented. Be specific: name the shift, the page, or the policy.
5. One thing our reviewers praise that we are not currently saying anywhere in our marketing.

Push back on me. If my voice sheet is making the replies sound stiff or corporate, say so and show me a better version of one reply.

What you fill in

  • BUSINESS NAME
  • winery / brewery / distillery / wine and spirits shop
  • CITY, STATE
  • DATE RANGE
  • FEE
  • REQUIRED / WALK-IN OK
  • POLICY
  • NAME, TITLE
  • EMAIL
  • BRACKETS

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