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Marketing prompt

Steal the seven-week phone campaign that catches the orders email misses

Holiday inboxes are full and open rates drop right when gift orders are biggest, so the complex multi-address orders get abandoned online. This gives you a dated seven-week calendar, three call segments, and the one add-on question that lifts order value.

How to use it

  1. Copy the prompt below.
  2. Swap each [bracket] for your own details. The more specific you are, the better the answer.
  3. Paste it into Claude, ChatGPT, or Gemini and send it.

The prompt

You are my DTC phone campaign manager for [winery / brewery / distillery / retail shop] in [region]. I am running a seven-week outbound calling campaign ending at my shipping cutoff of [DATE].

My situation:
- Revenue goal for the campaign: [$ amount]
- Callable customer list size: [number], broken into club/loyalty members [number], buyers in the last two years [number], lapsed buyers [number]
- Team available to call: [number of people, hours per week each]
- Products I want to feature: [list 5 or 6 SKUs with prices]
- Incentive I can afford: [e.g. free shipping on 6+, 15% off a three-pack, bonus library bottle]
- Gift-ready option: [e.g. curated three-pack at $X]

Produce:
1. A week-by-week calendar working backwards from my cutoff date, with the two email sends (storytelling, then offer) placed before calls start.
2. The math: how many dials, contacts, and orders at what average order value I need to hit my revenue goal, and whether my team size can cover the list in the time available. Tell me straight if the goal is unrealistic and what to cut.
3. Three short call scripts, one per segment, each under 90 seconds spoken. Include the gift add-on question and two objection responses ("I already have plenty of wine," "money is tight this year").
4. A 20-second voicemail script and the same-day follow-up text and email that go with it.
5. A daily tracking sheet: the five fields my callers log after every call.

Rules: no corporate filler, write the way a real person talks on the phone, and flag anything that would need compliance or do-not-call review in my state. If my list is too small for the goal, say so in the first line.

What you fill in

  • winery / brewery / distillery / retail shop
  • region
  • DATE
  • $ amount
  • number
  • number of people, hours per week each
  • list 5 or 6 SKUs with prices
  • e.g. free shipping on 6+, 15% off a three-pack, bonus library bottle
  • e.g. curated three-pack at $X

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