The Numbers
The numbers wine, beer, and spirits businesses run on
Every statistic from the newsletter's Three Numbers section, each with its source and date, including the newest ones before they run in an issue. Open one to see what it means for your business.
44 numbers
Control state on-premise wine dollar sales rose 5.6% in September even though volume
Reported Nov 2, 2026The RTD segment jumped 29% in volume and 23% in value in control states in September
Reported Nov 2, 202695% of wineries in Silicon Valley Bank's 2026 Direct-to-Consumer Wine Report
From the Nov 2, 2026 issue+3% is what convenience retailers expect beer sales to do year over year
From the Nov 2, 2026 issue18% of US adults 21 and older drank a non-alcoholic beer, wine, spirit, RTD
From the Nov 2, 2026 issueG4 Tequila's volume rose 55% in the first nine months of 2026 while points
From the Oct 28, 2026 issueTreasury Wine Estates sales fell 11.2% to A$2.56 billion for the fiscal year through
From the Oct 28, 2026 issueConvenience-channel beverage sales grew 3.5% in Q3 2026 against 2.9% in Q2
From the Oct 28, 2026 issueTasting rooms and wine clubs account for 53% of the average winery's sales
From the Oct 28, 2026 issueU.S. wine sales slipped 2% by volume in 2025 on excess supply and shifting taste
From the Oct 28, 2026 issueThe Prisoner grew 26% in Circana channels through the first half of 2026 after closing
From the Oct 28, 2026 issuePernod Ricard's US sales fell 10% in the first quarter of fiscal 2027, which the company
From the Oct 23, 2026 issueConstellation Brands' wine and spirits organic net sales rose 12% in the six months ended
From the Oct 23, 2026 issueConstellation's second-quarter depletions rose 10.2%, yet it expects second-half
From the Oct 23, 2026 issue16% of the largest wineries report no excess inventory
From the Oct 21, 2026 issue9.8% drop in Burgundy's U.S. shipment volume to 19.1 million bottles in the 12 months
From the Oct 21, 2026 issue2% volume decline for spirits priced $25 and up in control states through the first eight
From the Oct 21, 2026 issueHarvest 2026 is winding down with excellent quality but yields down 30% versus 2025
From the Oct 14, 2026 issueU.S. craft spirits sales fell 3.7% in 2025 to $7.3 billion, on volume down 8% to 11.7
From the Oct 14, 2026 issueTasting room sales made up 26% of the craft spirits business in 2025, up from 14% in 2015
From the Oct 14, 2026 issueOn-premise wine and spirits volume and value both fell just 2.4% over the last 12 months
From the Oct 7, 2026 issueWine priced $20 to $30 posted 0.9% revenue growth over the last year, the one bright spot
From the Oct 7, 2026 issueWine-based RTDs are forecast to reach nearly 11% of total wine volume by 2030, up from 6%
From the Oct 7, 2026 issueAlcohol use among Americans aged 50 to 64 rose nearly 4% from 2018 to 2024 while other
From the Oct 5, 2026 issueWilliam Grant & Sons pre-tax profit fell 13% to £337 million
From the Oct 5, 2026 issueThe William Grant portfolio slipped 4% in volume in U.S. control states through July
From the Oct 5, 2026 issue35 points separate the top and bottom wineries in the same market
From the Jun 9, 2026 issueNet wine club growth fell from 13% in 2021 to about 2%
From the Jun 9, 2026 issueA wine club member is worth about $2,400 over 34 months
From the Jun 9, 2026 issue15.5% of wineries cut their tasting fees, and most saw little change
From the Jun 9, 2026 issueInternet sales are stuck at 6% of winery revenue
From the Jun 9, 2026 issueNapa's average direct-to-consumer order hit $454
From the Jun 9, 2026 issueLow-performing wineries are twice as likely to lead with discounts
From the Jun 9, 2026 issueTasting room traffic is falling about 2 to 3% a year
From the Jun 9, 2026 issueWine volume fell 8.5% in the first nine months of 2025
From the May 7, 2026 issueTable white wine rose to 35.5% of on-premise wine sales
From the May 7, 2026 issueOnly 54% of U.S. adults say they drink alcohol
From the May 7, 2026 issue44% of GLP-1 users drink less after starting the medication
From the May 7, 2026 issueWine formats under 750ml fell only 1% in 2025
From the May 7, 2026 issueCentral Coast Sauvignon Blanc shipments rose 26% in value
From the May 7, 2026 issueTop-quartile wineries grew sales 8% while the bottom quartile fell 10.2%
From the May 7, 2026 issueDirect-to-consumer wine shipments fell to 5.3 million cases at a $57 average bottle
From the May 27, 2026 issueU.S. wineries grew from about 8,000 to over 12,000 while production shrank
From the May 27, 2026 issue
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