ALCOHOL INDUSTRYINSIDERSubscribe free

Prompt Library

Copy a prompt. Put it to work today.

Every AI prompt from the newsletter, written for wineries, breweries, distilleries, distributors, and wine and spirits shops. Search or filter by job, open one to see what it does and how it helps, then fill in the [brackets], paste it into Claude, ChatGPT, or Gemini, and go. New ones arrive every Monday, Wednesday, and Friday.

29 of 34 prompts

CreativeChatGPT Images

Build a complete brand kit from your website

Turn the colors, fonts, and photos already on your site into a multi-page brand kit anyone can design from.

  1. Go to ChatGPT.com.
  2. Click More (under Codex) and select Images.
  3. Paste the prompt below with your business name and website.
Create a polished multi-page (multiple images) brand kit for [Your Business] at [URL of Website]. Only use colors, fonts, photos, and pictures of products that you find on the website when you create this Brand Kit.
SalesClaude, ChatGPT, or Gemini

The winery negotiation strategist

Prep for a distributor review, a national account pitch, or a fruit contract with a tactical plan that protects your margins.

You are my Wine Industry Negotiation Strategist. I am preparing for a high-stakes negotiation involving [choose one: a distributor, a national retail buyer, a prestige restaurant group, or a grape grower/vineyard]. I need a tactical plan that balances my brand's "story" with hard-nosed depletion math and margin requirements.

The Situation:
- The Deal: [e.g., Securing a BTG (By-The-Glass) placement for our entry-level Chardonnay, renegotiating a statewide distribution agreement, or securing a long-term fruit contract for 50 tons of Napa Cab]
- The Counterparty: [e.g., A Tier-1 distributor's Portfolio Manager, a "Big Box" wine buyer, or a Michelin-star Wine Director]
- My Ideal Outcome: [e.g., $180/case FOB with a 3-case "drop" discount, or 40% of the wine list's regional section]
- My Walk-Away Point: [The minimum bottle price or the maximum bill-back/DA you can afford before you lose money]
- The Wine/Vintage Context: [e.g., High-scoring vintage with 95pts, a "short" harvest with limited supply, or a surplus of Rosé that needs to move before the next vintage]
- The Competition: [e.g., "They are looking at three other Oregon Pinots at a lower price point"]

Please deliver the following:

1. The Power Map: Who has the leverage? Identify 2-3 "Invisible Assets" I have (e.g., high depletion velocity, brand "cool" factor, or geographical scarcity) and 2-3 "Points of Pain" they might use against me (e.g., my high inventory levels or their control over the best zip codes).
2. The Opening Anchor: Predict their first move (e.g., asking for an outrageous "marketing fund" contribution or a steep "introductory" discount). Give me the exact phrase to parry this move while keeping the "premium" perception of the brand intact.
3. The Value-Add Trades: List 3 things I can offer that cost me little but are "gold" to them (e.g., staff education sessions, "Winemaker Dinner" appearances, or allocation of a library vintage) in exchange for 3 things I need (e.g., better shelf positioning, a committed "Wine of the Month" feature, or faster payment terms).
4. The Wine-Specific Script: Write a 3-sentence opening that frames the brand as a partner, not just a vendor. Give me 5 responses to common wine-buyer objections (e.g., "Your price is too high for the current market," or "We're consolidating our domestic portfolio").
5. The "Vintage Exit": Provide the language to use if we hit my walk-away point. I need to walk away without "burning the bridge" so I can return to them when the market or the vintage changes.
6. The "Hidden Corkage" Question: Name the one technical or financial question I'm forgetting to ask (e.g., "Who pays for the samples?", "What is the specific chargeback for broken glass?", or "What is the guaranteed depletion timeline?").

Be sharp, direct, and slightly cynical. Don't let me get distracted by the "art" of winemaking; keep me focused on the business of the bottle.
How it helpsFrom the May 5, 2026 issue
SalesClaude or ChatGPT, then Gamma

10-slide distributor pitch outline

Get a data-driven outline for pitching a new distributor, then turn it into a finished deck with Gamma.

  1. Paste the prompt into Claude, ChatGPT, or Gemini and edit the outline it gives you.
  2. At Gamma.app, create a free account and choose Create with AI.
  3. Type: Please use the same logo, colors, fonts, and tone of voice as my website at [www.wineryname.com], then paste your outline below it.
  4. Select Presentation, choose 'Generate from notes or outline' or 'Preserve the exact text', and continue to the Prompt Editor to generate.
Act as a Senior Wine Industry Consultant. Create a 10-slide presentation outline for a winery pitching a new distributor. The outline must be professional, data-driven, and focused on "partnership" and "depletions." Organize the outline into the following 10 steps:

1. Title Slide: [Winery Name] Distribution Proposal for [Distributor Name].
2. The Market Gap: Identify a specific opportunity in the [Regional Category, e.g., Sonoma Pinot Noir] segment within the [Target Market, e.g., Texas Retail].
3. The Brand Story: Summarize our heritage in [Winery Location] and our founding vision since [Year Established].
4. Terroir & Portfolio: Briefly explain our [Number of Acres] estate and the [Unique Winemaking Style] that defines our quality.
5. Flagship Highlights: Detail our top two volume drivers: [Wine Name 1] and [Wine Name 2].
6. Quality Validation: List our most recent 90+ point scores from [Publications, e.g., Wine Spectator/Enthusiast] or recent gold medals.
7. Proven Traction: Show our current growth metrics, specifically [Current Case Sales] and our [Growth %] over the last 12 months.
8. The Support Model: Detail our commitment to the distributor, including [Marketing DA Budget Per Case], [Sampling Policy], and [POS Materials Available].
9. Financials & Margins: Provide the pricing structure, including [FOB Case Price], [MSRP], and the [Estimated Distributor Margin %].
10. The Partnership Path: Propose a Q4 launch timeline and a specific goal for [Number of Initial Placements].
How it helpsFrom the May 5, 2026 issue
ProductivityClaude, ChatGPT, or Gemini

Elite performance coach and life strategist

A guided diagnostic and 90-day plan built for the grueling reality of running a beverage business.

Role: Act as an elite Performance Coach and Life Strategist who specializes in working with high-stakes executives in demanding, traditional industries (like the alcohol and beverage trade). Your goal is to help me achieve "radical efficiency" by optimizing my physical energy, mental clarity, and strategic output.

My Profile:
- Age: [INSERT AGE]
- Current Role/Situation: [INSERT ROLE, e.g., Founder of a Craft Distillery / VP of Distribution]
- Top 3 to 5 Challenges: [INSERT CHALLENGES, e.g., burnout, stagnant revenue, poor sleep, lack of succession plan]

Step 1: The Diagnostic. Before giving advice, guide me through a structured diagnostic. Ask me 1-2 targeted questions for each of the following categories, one category at a time, to gauge where I am leaking energy or focus:
1. Physical Resilience: (Sleep quality, nutrition, and managing "social drinking" or industry events).
2. Cognitive Load: (Decision fatigue, "firefighting" vs. deep work, and digital distractions).
3. Operational Drag: (Current habits, morning/evening routines, and environment).
4. Strategic Alignment: (Whether my daily tasks actually move the needle for my long-term vision).
5. Social/Relational Capital: (Support systems at home and high-level networking).

Step 2: Analysis & Bottleneck Identification. Once I provide the answers, perform a deep-dive analysis. Identify the "Critical Constraint": the one area where an improvement will have a massive ripple effect across everything else. Explain the "Why" behind your selection.

Step 3: The 90-Day "Industry Leader" Protocol. Create a realistic 3-month plan. It must be "High-ROI/Low-Friction." Do not suggest 2-hour meditations or complex tech setups. Focus on:
- Monthly Themes: One primary focus per 30 days.
- Weekly Sprints: 2-3 non-negotiable actions.
- The "Rule of 3": Three tiny daily habits that take less than 15 minutes total but protect my energy.
- Constraint Management: Identify what is likely to make me fail (e.g., travel, peak season) and provide a "Plan B" for those moments.

Please begin by asking the Diagnostic questions for Category 1 and 2.
How it helpsFrom the May 7, 2026 issue
ProductivityChatGPT for PowerPoint

Turn any report into an executive deck in PowerPoint

Use ChatGPT inside PowerPoint to turn a report, spreadsheet, or notes into finished slides with speaker notes.

  1. In PowerPoint, open the Insert tab and click Add-ins.
  2. Search ChatGPT, click Add, then Continue with ChatGPT and log in.
  3. Upload your document, PDF, spreadsheet, or notes, then paste the prompt.
Turn this report into a clean 10-slide executive presentation with key takeaways, charts, and speaker notes.
StrategyClaude, ChatGPT, or Gemini

First principles thinking for a stuck problem

Strip a problem down to what is actually true and rebuild the answer, instead of copying what everyone else does.

I'm working through a problem in the [alcohol beverage industry] and I want you to think it through with me using First Principles. Do not give me advice based on what other [wineries, breweries, or brands] typically do. Strip my problem down to its fundamental truths: the things that are physically, legally, or economically undeniable. Then rebuild a solution from there. Challenge every assumption I make. If I say something is 'how the industry works,' make me prove it. Call out anything I'm taking for granted. My problem: [DESCRIBE YOUR PROBLEM IN DETAIL]
How it helpsFrom the Jun 3, 2026 issue
StrategyClaude, ChatGPT, or Gemini

Inversion: list every way this could fail

Charlie Munger's tool: find every realistic way an initiative dies, then turn each into a preventive action.

I want you to help me solve a problem using Inversion, the mental model from Charlie Munger. Instead of asking 'How do I make this succeed?' I want you to start with 'How would I guarantee this fails?' List every realistic way this initiative could die in the alcohol beverage industry: distribution mistakes, pricing mistakes, brand positioning errors, operational failures, compliance issues, team failures, market timing. Be specific to [wine, beer, or spirits] as appropriate. Then flip each failure mode into a concrete preventive action I can take. My goal: [DESCRIBE WHAT YOU'RE TRYING TO ACHIEVE]
How it helpsFrom the Jun 3, 2026 issue
StrategyClaude, ChatGPT, or Gemini

The 5 Whys: find the real root cause

Toyota's method for getting past the symptom to something structural you can actually fix.

I have a recurring problem in my [alcohol beverage business] and I need the actual root cause, not the surface symptom. Use the 5 Whys method from the Toyota Production System. Start with the problem I describe. Ask 'Why does this happen?' Take my answer and ask 'Why?' again. Repeat at least five times, going deeper each round, until we reach something structural I can actually fix (a process, a person, a system, an incentive, a piece of tech). Do not accept vague answers from me like 'the market is soft' or 'consumers are pulling back.' Push me to be specific at every level. My recurring problem: [DESCRIBE THE PROBLEM YOU KEEP RUNNING INTO]
How it helpsFrom the Jun 3, 2026 issue
StrategyClaude, ChatGPT, or Gemini

Second-order thinking before a big decision

Map what happens now, what that triggers, and what shows up 6 to 12 months later, on both the yes and no paths.

I'm about to make a decision in my [alcohol beverage business] and I want to think it through using Second-Order Thinking, as Howard Marks describes it. Map the consequences in three layers:
- First order: what happens immediately
- Second order: what that triggers next
- Third order: what that causes 6 to 12 months from now

Do this for both paths: 'I do it' and 'I don't do it.' Be specific to the [alcohol industry]. Account for distributor reactions, trade response, on-premise vs off-premise dynamics, consumer perception, and team morale where relevant. Be brutally honest about the downstream effects. My decision: [DESCRIBE THE DECISION YOU'RE FACING]
How it helpsFrom the Jun 3, 2026 issue
StrategyClaude, ChatGPT, or Gemini

Regret minimization for a career or business fork

The framework Jeff Bezos used to leave Wall Street, applied to selling, expanding, or starting something new.

I'm stuck on a major decision in my [alcohol beverage career or business]. Help me work through it using Jeff Bezos's Regret Minimization Framework. Put me at age 80 looking back at this exact moment. From there, help me think through:
- Which choice would I regret NOT taking?
- Which risks would feel trivial in hindsight?
- Which 'safe' option would haunt me for the rest of my life?

Do not let me hide behind logic or spreadsheets. This is about emotional clarity. Push me to be honest about what I actually want from this industry and this career. My decision: [DESCRIBE THE FORK IN THE ROAD YOU'RE FACING]
How it helpsFrom the Jun 3, 2026 issue
StrategyClaude, ChatGPT, or Gemini

Opportunity cost: what are you really giving up?

Make the invisible tradeoff visible before you commit capital, time, or distributor attention.

I want to evaluate a commitment in my [alcohol beverage business] using Opportunity Cost Analysis. Every time I say yes to one thing, I am saying no to everything else I could do with the same time, money, and team capacity. Help me see those tradeoffs clearly. For the commitment I describe, answer:
- What specifically am I giving up by doing this?
- What is the highest-value alternative use of the same resources (capital, time, distributor attention, tasting room labor, marketing budget)?
- If I could only pick one, which option builds more long-term equity value in the business?

Frame this as a 'this versus that' decision, not yes or no. What I'm considering: [DESCRIBE THE OPPORTUNITY OR COMMITMENT]
How it helpsFrom the Jun 3, 2026 issue
StrategyClaude, ChatGPT, or Gemini

Pre-mortem: assume the launch failed

Gary Klein's method: imagine it's six months later and the project died, then fix every cause before launch.

I'm about to launch something in my [alcohol beverage business] and I want you to run a Pre-Mortem Analysis using Gary Klein's method. Here is how it works: it is 6 months from now and this project has failed completely. Dead. Work backwards and tell me every plausible reason it died. Be industry-specific: distribution, compliance, trade response, consumer reception, pricing, packaging, team execution, timing, supply chain, weather/vintage, competitive response. Do not give me generic risks like 'poor execution.' Give me scenario-level detail. What went wrong, when in the timeline, and why I did not see it coming. Then, for each failure scenario, give me one preventive action I can take right now, before launch. My project: [DESCRIBE YOUR UPCOMING PROJECT OR LAUNCH]
How it helpsFrom the Jun 3, 2026 issue
CreativeChatGPT or Gemini

Scrapbook-style social creative from one bottle photo

Turn a plain bottle shot into a playful, doodled, share-worthy visual for social posts, ads, and promos.

  1. Upload a photo of your bottle.
  2. Paste the prompt, swapping in your website and the wine's name.
Cute scrapbook-style food photography poster, aesthetic like the website - [YOUR WEBSITE URL], flatlay, realistic wine photography (use the image I give you as the wine) mixed with doodle illustrations, playful handwritten notes and arrows, sticker collage aesthetic, cozy Pinterest cafe vibe, pastel scrapbook journal style, colorful marker doodles, cute cartoon stickers, taped paper notes, hand-drawn sparkles and hearts, aesthetic food advertisement layout, soft natural lighting, creamy textures, vibrant tones that match the wine bottle, ultra detailed beverage photography, trendy Gen Z cafe aesthetic, whimsical social media poster style. The name of this wine is called [WINE NAME]. Have any text be in English.
How it helpsFrom the Jun 17, 2026 issue
ProductivityChatGPT, Claude, or Gemini

The 9 AM book briefing

A daily 10-minute briefing on one great business book, with takeaways you can apply to your business.

Create a daily learning system that runs automatically every morning at 9:00 AM. Each day, send me a notification and email me the results.

Your job is to help me learn faster by turning influential books into practical, high-impact lessons I can actually use. Use the 80/20 principle: find the small percentage of ideas, frameworks, stories, and principles that create the majority of the value.

Each day, choose one important book from one of these categories: entrepreneurship, business growth, marketing, leadership, psychology, wealth creation, innovation, or personal performance.

For the selected book, give me a short, premium daily briefing that includes:
1. A clear title
2. A quick explanation of why the book matters
3. The 5-7 most useful takeaways from the book
4. A simple infographic-style summary of the book's core message, main framework, and most actionable ideas
5. Practical ways I can apply the ideas to my business, content, marketing, AI projects, newsletter growth, wine work, personal development, or current goals
6. One powerful reflection question to think about for the day

Keep the briefing sharp, useful, and easy to read. Avoid long summaries, academic language, filler, or generic advice. Focus on ideas that create immediate clarity, better thinking, and real-world action.

Each takeaway should be concise, memorable, and include a simple example, analogy, or business application when helpful. The goal is not to summarize the entire book. The goal is to extract the best ideas and turn them into something I can apply right away.
How it helpsFrom the Jun 17, 2026 issue
SocialClaude, ChatGPT, or Gemini

Origin story carousel: the moment it all changed

Seven Instagram carousel ideas about why your founder started, told like a conversation over a glass.

Create 7 ideas for an Instagram carousel about the moment our founder realized the [Region/Varietal] industry was becoming too [corporate/uninspired/expensive] and why we decided to focus on [Sustainability/Small Batch/Ancient Methods]. Make it feel like a conversation over a glass of wine. Target: Millennial and Gen X wine enthusiasts.
SocialClaude, ChatGPT, or Gemini

Meet the maker: a first-person founder intro

A short Facebook post that introduces your winemaker or owner in their own voice. People buy from people, not just brands.

Write a first-person Facebook post introducing our [Winemaker/Owner]. Include who they are, their 'dirt-under-the-fingernails' philosophy, and the 3 core beliefs that guide how we farm and bottle. Max 200 words. End with a question about the reader's favorite wine memory.
SocialClaude, ChatGPT, or Gemini

Behind the cellar: a 45-second Reel script

A script for a Reel that shows harvest or bottling day as it really is, with scenes, audio, and on-screen text.

Generate a script for a 45-second Instagram Reel titled 'Harvest/Bottling Day is NOT Glamorous.' Include scene ideas: 4 AM starts, cleaning tanks, checking brix, and the final celebratory glass. Suggest trending 'lo-fi' audio and on-screen text overlays.
SocialClaude, ChatGPT, or Gemini

Integrity over profit: the time you chose quality

A storytelling post about a time you put quality ahead of the sale, with a hook that stops the scroll.

Write a storytelling post about a time we chose quality over profit (e.g., declassifying a smoke-tainted vintage, hand-sorting for 12 extra hours, or refusing a massive retail deal to stay boutique). Format for Facebook with a hook that stops the scroll: 'We turned down [Amount/Opportunity] to save our reputation.'
SocialClaude, ChatGPT, or Gemini

"We were wrong": the belief you changed your mind on

A post that challenges an industry assumption you used to hold, like screw caps or the idea that expensive means better.

Create a post titled 'We were wrong about screw caps (or Rosé/Natural wine/WA white wine, etc.).' Explain a major industry assumption we used to believe, the moment we saw the data/tasted the results that changed our minds, and how it improved our winery/wine today.
SocialClaude, ChatGPT, or Gemini

The wildcard vintage: your most surprising win

A story post about the vintage you thought was a disaster that became a fan favorite.

Write an engaging story post about our most 'accidental' success, the vintage we thought was a disaster but became a fan favorite. Include what went 'wrong' with the weather/fermentation, what we did to pivot, and the lesson it taught us about trusting the grapes.
OperationsClaude, ChatGPT, or Gemini

The inventory and seasonal planner

An operational checklist for the season ahead: supply orders, tank and barrel maintenance, and tasting room labor.

I am a [Winery/Brewery] owner preparing for [Season, e.g., Summer/Harvest]. Based on my current production of [Number] cases/barrels, help me create an operational checklist. Include timeline reminders for ordering supplies (glass, corks, hops, cans), a schedule for tank/barrel maintenance, and a labor plan for peak tasting room hours. Also, identify 3 potential 'bottlenecks' in a typical [Winery/Brewery] during this season and suggest how to automate or streamline them.
How it helpsFrom the Apr 24, 2026 issue
OperationsClaude, ChatGPT, or Gemini

Supplier negotiation prep

Get ready to renew a glass, grain, or logistics contract with the questions, benchmarks, and script a procurement expert would bring.

I am meeting with my [Glass/Grain/Logistics] supplier to renew our contract. My goal is to reduce costs by [X]% or improve delivery flexibility. Act as a procurement expert: list 5 specific questions I should ask to find hidden savings, 3 industry-standard benchmarks I should mention to show I've done my homework, and a script for how to ask for a volume discount without damaging the relationship.
SocialClaude, ChatGPT, or Gemini

The behind-the-vat storyteller

A week of Reels and TikTok hooks about the craft and science of what you're doing in the cellar right now.

I need to create a week of Instagram Reels/TikToks that feel authentic and not like an ad. I am currently [Current Activity, e.g., racking wine, dry-hopping an IPA, or pruning]. Give me 5 short-form video hooks that focus on the 'craft' and 'science' of what I'm doing. For each hook, provide a caption that uses a 'bridge': starting with a technical detail and ending with why the consumer will taste the difference in their glass.
How it helpsFrom the Apr 24, 2026 issue
MarketingClaude, ChatGPT, or Gemini

The local partnership content engine

Three collaboration post ideas with local restaurants, hotels, or influencers, plus the message to send each partner.

I want to partner with local [Restaurants/Hotels/Influencers] to drive traffic to our tasting room. Suggest 3 creative 'Collab Post' ideas that provide value to their audience. For each idea, write a short, professional DM/Email I can send to the partner that explains the 'What's in it for them' and includes a specific call-to-action (like a 'Secret Menu' pairing or an exclusive flight).
OperationsClaude, ChatGPT, or Gemini

The staff training and vibe guide

A one-page cheat sheet for new tasting room hires, written in your brand's voice.

I want to improve the customer experience in my tasting room. My brand voice is [Brand Style, e.g., upscale and educational OR laid-back and fun]. Create a 1-page 'Cheat Sheet' for new hires that includes: 3 ways to describe our best-seller to a beginner, 2 ways to handle a difficult customer without escalating, and a 'storytelling' prompt they can use to turn a casual taster into a wine/beer club member.
ProductivityClaude, ChatGPT, or Gemini

The CEO hours strategic review

Turn this week's three biggest frustrations into tasks you can delegate and numbers you can watch.

I feel like I am stuck in the day-to-day and not growing the business. Act as a high-level business consultant. I will give you my top 3 frustrations this week: [Insert frustrations]. For each, give me one 'Standard Operating Procedure' (SOP) I can create to delegate this task in the future, and one 'Big Picture' metric I should track instead of doing the manual labor myself.
CreativeChatGPT

A professional infographic from one prompt

Turn a behind-the-scenes process, like grape to glass, into a clean infographic for social, your blog, or the tasting room.

  1. Copy and paste the prompt into ChatGPT.
  2. Be specific: describe the format, visual style, title, layout, number of sections, and the story you want the graphic to tell.
Create a professional, modern infographic in a clean digital illustration style, designed in a vertical (9:16) format suitable for a PDF page. The image is titled 'FROM GRAPE TO GLASS: THE MODERN WINEMAKING JOURNEY' at the top in elegant typography. Below the title, the design uses a clean, sequential flow of 8 numbered, distinct panels (1 through 8), arranged in two columns or a clear descending snake path.
MarketingChatGPT

Turn an infographic into a blog post

Upload the infographic you just made and get a polished, educational blog post about the same process.

  1. Upload the infographic into a new ChatGPT chat.
  2. Paste the prompt into the prompt box.
Now use this infographic to create a blog post about the same process that I can publish on my website. I want it to be professional and educational. No em dashes!

Free for subscribers

Want 50 more? Get The AI Prompt Playbook.

50 prompts you won't find on this page, for the tasting room, your club, marketing, social and video, trade sales, operations, and big decisions. Subscribe free and it's yours instantly.

Subscribe and get the playbook

Get new prompts in your inbox.

Join the operators who read Alcohol Industry Insider every Monday, Wednesday, and Friday. Marketing plays, sales ideas, and AI tools for wine, beer, and spirits businesses. Join today and get The AI Prompt Playbook, 50 ready-to-paste prompts, free.

Free, Mondays, Wednesdays, and Fridays. Join and get the 50-prompt AI Playbook as a thank you.