The Numbers
Number · Wine Industry Advisor · Nov 2, 2026
Wine volume fell 5.3% and dollar sales fell 3.8% versus last year in the four weeks
Wine volume fell 5.3% and dollar sales fell 3.8% versus last year in the four weeks ending October 24, according to NielsenIQ data reported by Wine Industry Advisor on November 2, 2026.
What it means for you
Dollars falling slower than volume means price is carrying you, so protect your shelf price and fix velocity with better merchandising instead of another discount.
Source
Seasonal Demand Contributes to Some Relief as Four-Week Declines Persist – NielsenIQ, Wine Industry Advisor
Other numbers found with this one
More numbers on pricing, discounts, and margin
See the whole topic12%Constellation Brands' wine and spirits organic net sales rose 12% in the six months endedWine Industry Insight, Oct 23, 2026−2%2% volume decline for spirits priced $25 and up in control states through the first eightShanken News Daily, Oct 21, 2026−30%Harvest 2026 is winding down with excellent quality but yields down 30% versus 2025Wine Industry Advisor, Oct 14, 2026