The Numbers
Number · EY · May 7, 2026
44% of GLP-1 users drink less after starting the medication
EY's 2026 analysis says 44% of GLP-1 users drink less after starting the medication, and 52% of wine drinkers who cut back reduced their wine drinking, more than beer or spirits. Reported by EY, May 7, 2026.
What it means for you
For wineries this doesn't mean making diet wine. That can feel cheap. It means positioning certain wines around freshness, lower alcohol, lighter body, and intentional enjoyment.
Source
EY 2026 GLP-1 analysis, EY
Other numbers from the same issue
−8.5%Wine volume fell 8.5% in the first nine months of 2025SipSource, May 7, 202635.5%Table white wine rose to 35.5% of on-premise wine salesNIQ, May 7, 202654%Only 54% of U.S. adults say they drink alcoholGallup, May 7, 2026−1%Wine formats under 750ml fell only 1% in 2025Terrain, May 7, 202626%Central Coast Sauvignon Blanc shipments rose 26% in valueSovos, May 7, 20268%Top-quartile wineries grew sales 8% while the bottom quartile fell 10.2%Silicon Valley Bank, May 7, 2026