The Numbers
Number · BevNET · Nov 2, 2026
18% of US adults 21 and older drank a non-alcoholic beer, wine, spirit, RTD
18% of US adults 21 and older drank a non-alcoholic beer, wine, spirit, RTD, or THC-infused beverage in the past six months, BevNET reports. It ran in the newsletter on November 2, 2026.
What it means for you
That is close to one in five people walking into your tasting room or taproom. Put one credible zero-proof pour on the menu at a real price, and track how often it sells alongside a full-strength flight.
Source
Nearly 20% of US Adults Drank an Alcohol Alternative In The Past Six Months, BevNET
Other numbers from the same issue
More numbers on tasting room and hospitality
See the whole topic53%Tasting rooms and wine clubs account for 53% of the average winery's salesSevenFifty Daily, Oct 28, 202626%Tasting room sales made up 26% of the craft spirits business in 2025, up from 14% in 2015Shanken News Daily, Oct 14, 202615.5%15.5% of wineries cut their tasting fees, and most saw little changeSilicon Valley Bank, Jun 9, 2026