The Numbers
Number · SipSource · May 7, 2026
Wine volume fell 8.5% in the first nine months of 2025
SipSource reported wine down 8.5% in volume and 6.9% in revenue through the first nine months of 2025. It ran in the newsletter on May 7, 2026.
What it means for you
The overall market is still under pressure. But inside it, white and sparkling wines are holding up better than reds, which makes them one of the more practical growth opportunities for wineries right now.
Source
SipSource wine depletion data, January to September 2025, SipSource
Other numbers from the same issue
35.5%Table white wine rose to 35.5% of on-premise wine salesNIQ, May 7, 202654%Only 54% of U.S. adults say they drink alcoholGallup, May 7, 202644%44% of GLP-1 users drink less after starting the medicationEY, May 7, 2026−1%Wine formats under 750ml fell only 1% in 2025Terrain, May 7, 202626%Central Coast Sauvignon Blanc shipments rose 26% in valueSovos, May 7, 20268%Top-quartile wineries grew sales 8% while the bottom quartile fell 10.2%Silicon Valley Bank, May 7, 2026