The Numbers
Number · NIQ · May 7, 2026
Table white wine rose to 35.5% of on-premise wine sales
NIQ's on-premise data shows table white wine rising to 35.5% of total wine sales in the channel, with sparkling white making the biggest share gains of any wine subcategory. It ran in the newsletter on May 7, 2026.
What it means for you
Red and pink table wines lost share over the same period. Consumers are drinking less wine overall, but when they do, more of them reach for fresher, lighter, more aromatic styles. Whites can be hand-sold by servers because they connect to appetizers, seafood, and pre-dinner occasions.
Source
NIQ on-premise wine data, NIQ
Other numbers from the same issue
−8.5%Wine volume fell 8.5% in the first nine months of 2025SipSource, May 7, 202654%Only 54% of U.S. adults say they drink alcoholGallup, May 7, 202644%44% of GLP-1 users drink less after starting the medicationEY, May 7, 2026−1%Wine formats under 750ml fell only 1% in 2025Terrain, May 7, 202626%Central Coast Sauvignon Blanc shipments rose 26% in valueSovos, May 7, 20268%Top-quartile wineries grew sales 8% while the bottom quartile fell 10.2%Silicon Valley Bank, May 7, 2026