The Numbers
Number · Brewbound · Oct 23, 2026
Pernod Ricard's US sales fell 10% in the first quarter of fiscal 2027, which the company
Pernod Ricard's US sales fell 10% in the first quarter of fiscal 2027, which the company blamed on consumer affordability concerns, per Brewbound and BevNET. It ran in the newsletter on October 23, 2026.
What it means for you
If your cheapest SKU is a 750ml flagship, you have nothing to hand the trade-down shopper: price a smaller format this quarter.
Source
Pernod Ricard US Sales Fall 10% as Small Formats Gain Focus, Brewbound