The Numbers
Number · Terrain · May 7, 2026
Wine formats under 750ml fell only 1% in 2025
Terrain found wine formats under 750ml declined only 1% in 2025, compared with an 8% decline for 750ml bottles and 11% for larger formats, with the 500ml bottle the strongest format. It ran in the newsletter on May 7, 2026.
What it means for you
Small formats fit the casual, daytime occasions younger drinkers choose: patios, picnics, concerts, boats. Consider 500ml premium whites, two-packs for dinner, and cans for estate picnic programs.
Source
Terrain 2026 wine market analysis, Terrain
Other numbers from the same issue
−8.5%Wine volume fell 8.5% in the first nine months of 2025SipSource, May 7, 202635.5%Table white wine rose to 35.5% of on-premise wine salesNIQ, May 7, 202654%Only 54% of U.S. adults say they drink alcoholGallup, May 7, 202644%44% of GLP-1 users drink less after starting the medicationEY, May 7, 202626%Central Coast Sauvignon Blanc shipments rose 26% in valueSovos, May 7, 20268%Top-quartile wineries grew sales 8% while the bottom quartile fell 10.2%Silicon Valley Bank, May 7, 2026