The Numbers
Number · Shanken News Daily · Oct 7, 2026
Wine priced $20 to $30 posted 0.9% revenue growth over the last year, the one bright spot
Wine priced $20 to $30 posted 0.9% revenue growth over the last year, the one bright spot while sub-$16 wine kept struggling, per SipSource in Shanken News Daily (October 5, 2026). It ran in the newsletter on October 7, 2026.
What it means for you
If you have a SKU sitting at $17 or $18, that is the band to move into rather than discounting down.
Source
On-Premise Outperforming, WSWA Says, Shanken News Daily
Other numbers from the same issue
More numbers on pricing, discounts, and margin
See the whole topic-5.3%Wine volume fell 5.3% and dollar sales fell 3.8% versus last year in the four weeksWine Industry Advisor, Nov 2, 202612%Constellation Brands' wine and spirits organic net sales rose 12% in the six months endedWine Industry Insight, Oct 23, 2026−2%2% volume decline for spirits priced $25 and up in control states through the first eightShanken News Daily, Oct 21, 2026