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The Numbers

Number · Shanken News Daily · Oct 7, 2026

Wine-based RTDs are forecast to reach nearly 11% of total wine volume by 2030, up from 6%

Wine-based RTDs are forecast to reach nearly 11% of total wine volume by 2030, up from 6% last year, according to Shanken's Impact Databank Review and Forecast, 2026 Edition, reported by Juan Banaag (October 5, 2026). Reported by Shanken News Daily, October 7, 2026.

What it means for you

Total wine depletions drop below 300 million cases this year, so the growth you can actually chase is in smaller formats and cocktail-style packaging.

Source

Wine Market To Slip For Sixth Straight Year, But Wine-Based Cocktails Stem Decline, Shanken News Daily

Other numbers from the same issue

−2.4%On-premise wine and spirits volume and value both fell just 2.4% over the last 12 monthsShanken News Daily, Oct 7, 20260.9%Wine priced $20 to $30 posted 0.9% revenue growth over the last year, the one bright spotShanken News Daily, Oct 7, 2026

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