The Numbers
Number · Silicon Valley Bank · May 7, 2026
Top-quartile wineries grew sales 8% while the bottom quartile fell 10.2%
Silicon Valley Bank's 2026 State of the U.S. Wine Industry report found top-quartile wineries grew sales 8% with 11.9% operating income, while bottom-quartile wineries saw a 10.2% sales decline and a negative operating margin. It ran in the newsletter on May 7, 2026.
What it means for you
The difference is increasingly about adapting to how consumers behave now, not waiting for the old market to come back.
Source
SVB 2026 State of the U.S. Wine Industry report, Silicon Valley Bank
Other numbers from the same issue
−8.5%Wine volume fell 8.5% in the first nine months of 2025SipSource, May 7, 202635.5%Table white wine rose to 35.5% of on-premise wine salesNIQ, May 7, 202654%Only 54% of U.S. adults say they drink alcoholGallup, May 7, 202644%44% of GLP-1 users drink less after starting the medicationEY, May 7, 2026−1%Wine formats under 750ml fell only 1% in 2025Terrain, May 7, 202626%Central Coast Sauvignon Blanc shipments rose 26% in valueSovos, May 7, 2026
More numbers on pricing, discounts, and margin
See the whole topic15.5%15.5% of wineries cut their tasting fees, and most saw little changeSilicon Valley Bank, Jun 9, 20262xLow-performing wineries are twice as likely to lead with discountsSilicon Valley Bank, Jun 9, 2026$57Direct-to-consumer wine shipments fell to 5.3 million cases at a $57 average bottleSovos ShipCompliant, May 27, 2026