The Numbers
Number · Wine Industry Insight · Nov 2, 2026
95% of wineries in Silicon Valley Bank's 2026 Direct-to-Consumer Wine Report
95% of wineries in Silicon Valley Bank's 2026 Direct-to-Consumer Wine Report (450 respondents) told Rob McMillan essentially the same thing about what they are doing next: investing in the tasting room, whether that is facility spend, staff training, or new hospitality presentations. Reported by Wine Industry Insight, November 2, 2026.
What it means for you
When nearly everyone runs the same play, it stops being an edge. Pick one revenue stream that reaches customers off your property and fund it this quarter.
Source
SVB 2026 Direct-to-Consumer Wine Report, Wine Industry Insight
Other numbers from the same issue
More numbers on tasting room and hospitality
See the whole topic53%Tasting rooms and wine clubs account for 53% of the average winery's salesSevenFifty Daily, Oct 28, 202626%Tasting room sales made up 26% of the craft spirits business in 2025, up from 14% in 2015Shanken News Daily, Oct 14, 202615.5%15.5% of wineries cut their tasting fees, and most saw little changeSilicon Valley Bank, Jun 9, 2026