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The Numbers

Number · SevenFifty Daily · Oct 28, 2026

U.S. wine sales slipped 2% by volume in 2025 on excess supply and shifting taste

U.S. wine sales slipped 2% by volume in 2025 on excess supply and shifting taste preferences, per the same SevenFifty Daily reporting. It ran in the newsletter on October 28, 2026.

What it means for you

Plan your 2027 budget on flat demand and win share through hospitality and club retention instead of waiting for the category to carry you.

Source

When Local Laws Threaten a Winery’s Bottom Line, SevenFifty Daily

Other numbers from the same issue

53%Tasting rooms and wine clubs account for 53% of the average winery's salesSevenFifty Daily, Oct 28, 202626%The Prisoner grew 26% in Circana channels through the first half of 2026 after closingShanken News Daily, Oct 28, 2026

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