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The Numbers

Number · Brewbound · Nov 2, 2026

+3% is what convenience retailers expect beer sales to do year over year

+3% is what convenience retailers expect beer sales to do year over year, according to Goldman Sachs' Q3 Beverage Bytes survey reported by Brewbound, up from +2% in the Q1 survey. It ran in the newsletter on November 2, 2026.

What it means for you

Respondents represent about 10% of the c-store channel, roughly 15,000 stores. C-store buyers are in a better mood than they were in the spring, so brewers and RTD brands should get their 2027 reset pitch in front of them now.

Source

C-Store Retailers Feeling Optimistic About Beer to Close 2026; Craft to Lose Shelf Space to RTDs in 2027, per Goldman Sachs, Brewbound

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