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The Numbers

Number · Shanken News Daily · Oct 14, 2026

Tasting room sales made up 26% of the craft spirits business in 2025, up from 14% in 2015

Tasting room sales made up 26% of the craft spirits business in 2025, up from 14% in 2015 (ACSA, via Shanken News Daily, October 7, 2026). It ran in the newsletter on October 14, 2026.

What it means for you

Treat your on-site visit as a real channel: staff it, book it, and track visit-to-club conversion the way you track depletions.

Source

Craft Spirits In Decline Amid Persistent Headwinds, Shanken News Daily

Other numbers from the same issue

−30%Harvest 2026 is winding down with excellent quality but yields down 30% versus 2025Wine Industry Advisor, Oct 14, 2026$7.3 billionU.S. craft spirits sales fell 3.7% in 2025 to $7.3 billion, on volume down 8% to 11.7Shanken News Daily, Oct 14, 2026

More numbers on tasting room and hospitality

See the whole topic
95%95% of wineries in Silicon Valley Bank's 2026 Direct-to-Consumer Wine ReportWine Industry Insight, Nov 2, 202618%18% of US adults 21 and older drank a non-alcoholic beer, wine, spirit, RTDBevNET, Nov 2, 202653%Tasting rooms and wine clubs account for 53% of the average winery's salesSevenFifty Daily, Oct 28, 2026

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