The Numbers
Number · Shanken News Daily · Oct 5, 2026
The William Grant portfolio slipped 4% in volume in U.S. control states through July
The William Grant portfolio slipped 4% in volume in U.S. control states through July, per Shanken News Daily, with Hendrick's, Reyka, and Glenfiddich rising while Milagro and Sailor Jerry declined. It ran in the newsletter on October 5, 2026.
What it means for you
Even inside a shrinking book, individual brands grow: find which of your SKUs are actually working and move support to them this quarter.
Source
William Grant’s Annual Sales Tally $2.3 Billion Amid Challenging Conditions, Shanken News Daily