The Numbers
Number · Shanken News Daily · Oct 21, 2026
2% volume decline for spirits priced $25 and up in control states through the first eight
2% volume decline for spirits priced $25 and up in control states through the first eight months of this year, better than the 2.6% decline for the full-strength category, per Impact Databank in Shanken News Daily. It ran in the newsletter on October 21, 2026.
What it means for you
The top shelf is holding better than the middle, so protect your premium price and fix your mid-tier story instead.
Source
Super-Premium Spirits Outpace The Market Despite Tough Conditions, Shanken News Daily
Other numbers from the same issue
More numbers on pricing, discounts, and margin
See the whole topic-5.3%Wine volume fell 5.3% and dollar sales fell 3.8% versus last year in the four weeksWine Industry Advisor, Nov 2, 202612%Constellation Brands' wine and spirits organic net sales rose 12% in the six months endedWine Industry Insight, Oct 23, 2026−30%Harvest 2026 is winding down with excellent quality but yields down 30% versus 2025Wine Industry Advisor, Oct 14, 2026