The Numbers
Number · Shanken News Daily · Oct 28, 2026
The Prisoner grew 26% in Circana channels through the first half of 2026 after closing
The Prisoner grew 26% in Circana channels through the first half of 2026 after closing 2025 at 241,000 cases, per Impact Databank, Shane English reports in Shanken News Daily. It ran in the newsletter on October 28, 2026.
What it means for you
A $45 red blend growing that fast in this market is an argument against discounting your way to volume.
Source
Constellation’s The Prisoner Sees Upside In Challenging Wine Market, Shanken News Daily