The Numbers
Number · Shanken News Daily · Nov 2, 2026
The RTD segment jumped 29% in volume and 23% in value in control states in September
The RTD segment jumped 29% in volume and 23% in value in control states in September, per the same Shanken News Daily report.
What it means for you
Canned cocktails are taking the casual occasion, so test a chilled, single-serve, or 500ml format before next summer.
Source
Spirits Rise In Control States In September, Aided By Later Labor Day, Shanken News Daily