The Numbers
Number · Sovos · May 7, 2026
Central Coast Sauvignon Blanc shipments rose 26% in value
Sovos reported that in 2024 Central Coast Sauvignon Blanc shipments rose 18% in volume and 26% in value, and Sonoma Sauvignon Blanc rose 2% in volume and 8% in value. It ran in the newsletter on May 7, 2026.
What it means for you
Sauvignon Blanc is the obvious winner: easy to understand, refreshing, food-friendly, and familiar enough to sell without much education. The best angle goes beyond grapefruit and grass to freshness with sophistication.
Source
Sovos ShipCompliant 2024 shipment data, Sovos
Other numbers from the same issue
−8.5%Wine volume fell 8.5% in the first nine months of 2025SipSource, May 7, 202635.5%Table white wine rose to 35.5% of on-premise wine salesNIQ, May 7, 202654%Only 54% of U.S. adults say they drink alcoholGallup, May 7, 202644%44% of GLP-1 users drink less after starting the medicationEY, May 7, 2026−1%Wine formats under 750ml fell only 1% in 2025Terrain, May 7, 20268%Top-quartile wineries grew sales 8% while the bottom quartile fell 10.2%Silicon Valley Bank, May 7, 2026