Steal This Play · May 27, 2026
Film the questions guests are too shy to ask
A recurring short video series where your team answers the beginner questions guests whisper at the bar. It builds trust faster than a tasting note and pulls in scrollers who'd never visit your website.
Setup: A phone and whoever pours for guests: your sommelier, brewer, or distiller.
The play: Film your team answering the questions guests are embarrassed to ask ("Why does red wine give me a headache?", "What's the difference between bourbon and whiskey, actually?"). Post them as short videos on TikTok and Reels under one recurring series name, something like "The Dumb Questions People Ask Us (That Are Actually Genius)".
- One question per video, 30 to 60 seconds.
- One honest answer. No script polish, no jargon.
- Keep a running list of the questions your staff hears every week. That's next month's content.
Why it works: Modern drinkers are rejecting gatekeeping. Demystifying the liquid builds trust, reaches casual scrollers, and turns viewers into direct buyers because they already feel like insiders.